One day, Columbia’s national goalkeeper René Higuita had an obvious idea. He started playing away from his goal to join his fellow field players. What happened was that his team outnumbered the opponent with an extra player to defend. This tactic turned him into a remarkable footballer, the inventor of surprising saves and made him one of the all-time top scoring goalkeepers. René’s surprisingly simple thinking inspires us to answer any briefing with creative, yet effective obvious advice. Because in todays on & offline world, the solution should be found much closer than you think. The art is in bringing it to any audience in an easy manner.