Every deal a big difference

The toys test

You don't have to change the world to change the world. Sometimes you just have to look at it through the eyes of a child. One of the highlights of our long term brand positioning campaigns is this festive season campaign set around toys. To inspire (grand)parents to give second-hand toys as gifts instead of new ones, we invited 14 Dutch families for a unique toy test.

What happened was that the children gave their parents a different perspective on the value of second-hand toys.

Unscripted and totally controlled

With the guidance of director Tom Rijpert and film producer Bo Polak a great crew managed to grasp these authentic reactions of both parents and children. The families were not informed that Marktplaats invited them. Upon arrival, parents were asked for their opinion about second-hand toys as gifts instead of new ones. Separated from their parents, the children were invited into a room full of second-hand toys. The difference in the perception of parents and the actual reaction of their children could not have been greater. Children reacted with great enthusiasm when entering the room while parents expressed their doubts about 'used' toys in front of the camera. Children's real emotions show that they see no difference between new and second-hand. They see toys.