World's first billboards with blinds
Mr. Jealousy
Out-of-home advertising, you can't pass by unnoticed. Those large digital billboards that fire a new commercial advertisement at us every 6 seconds. Could that be brought a bit smoother? For a manufacturer of very beautiful blinds, for example?
Bringing dazzling blinds to the streets
Mr. Jealousy is a Dutch manufacturer and online webshop of the 'finest' blinds. The brand has a selection of seductive colors and finishes that are just a little different from the standard colorless collections we already know. We noticed that digital billboards nowadays are also a kind of window to the world. And windows need blinds, right?
We came up with the idea Mr. Jealousy would be the perfect brand to 'sponsor' the transition on these screens between different advertisements and animations. In Ocean Outdoor's digital out-of-home screens, we managed to adapt the advertisement and animation feed. Between each video, the Mr. Jealousy blinds slide in, close, and open again.
Every six seconds, new, brightly colored blinds fall over the next advertisement. After this, the slats open again and the next advertisement can be seen. In this way, the streetscape gets some color and this brand attracts all eyes at a moment you don't expect. No copy. Just product. As smooth as it gets.
Every six seconds, new, brightly colored blinds fall over the next advertisement. After this, the slats open again and the next advertisement can be seen. In this way, the streetscape gets some color and this brand attracts all eyes at a moment you don't expect. No copy. Just product. As smooth as it gets.
Bronze at Digital Creative Competition
The jury of the Ocean Digital Creative Competition awarded this idea with a bronze award and 125,000 euros in media value. A substantial prize pool with which Dutch people in the spring of 2025, typically a time to think about your home decor, were treated to the enviable blinds in their own city.
WE COULDN'T HAVE DONE THIS WITHOUT:
Alex Vrees and Lennart Veenendaal from Mr. Jealousy and the Ocean Labs team.