A shower full of plastic
Seepje
- campaign
- social
The average person in Holland uses 4.2 million kilos of plastic shampoo and shower gel bottles every year. And while people know single-use plastics are harmful, they don’t realize how big the problem is until they actually see it. Sustainable soap brand Seepje has been on a mission since 2013 to make the world a cleaner place. Now they’re entering the bathroom with they’re new shower gels and shampoos. We had to make a point.
Het stortregent plastic
Vanuit een douchecabine middenin de natuur maakt Seepje-medeoprichter Jasper Gabriëlse duidelijk hoe het zit met dat wegwerpplastic in de badkamer. Terwijl hij praat vallen steeds meer shampoo- en douchegelflessen naar beneden. De stortdouche symboliseert de enorme hoeveelheid plastic die je per jaar verbruikt.Seepje’s founder, buried in plastic, continues to explain the problem until, at the end, he reveals the solution: a Seepje refill. The contrast between chaos and nature emphasizes how a small change, like using Seepje refills, can have an enormous impact in or lifes and the whole world.
A visual metaphor
This powerful visual metaphor shows the massive impact of switching to refills in a simple way. Showing a clear message: one simple refill bottle can replace all that plastic waste.
Reaching a light green audience
We served the video in smart ways via Google DV360, Instagram and Facebook delivering a variety of CTA’s and product placements. The different lengths made sure that people with all kinds of attention spans - or the lack of it, got in touch with Seepje’s brand new shower products, focusing on a “light green” audience of people who want to live a more sustainable lifestyle.We could have done this without
The refreshingly clear vision of director Rebecca Weltner and the eye of DOP Lenny Lu, empty bottle collector and art-director Joardy Tummers and his assistant Nina van Haren, the sound design of David Coehorst, grading of Raoel Hulst and some VFX power of Lucio Karskens. And of course the soapies at Seepje; Carlien Verplanken, Hester Foppen and Jasper Gabriëlse
