The original title of this case study was "How the power of change from out-of-the-box branding leads to a paradigm shift." In that language, we would have at least pandered to another consultancy firm. Luckily, there's The Unconsultants. A breath of fresh air in the world of consultancy.
The road to hell is paved with reports and PowerPoints
Thick, fluffy reports that always show what the client wants to hear, advice with no way to implement it, and invoices that are too excessive even for Harvey Specter; the consultancy profession has seen better days in the market. While at its core, it's about helping others with valuable, practical advice. That's why Semco Style Institute developed a proposition that offers founders and start-ups all the good aspects of consultancy, without the disadvantages. Read: high-quality insights in a very short time, coupled with directly applicable advice and flexible solutions.Standing out in a stagnant category
Thanks to the ambitious view on business advice from the team behind Semco Style Institute, we were able to translate their new proposition into a completely new brand. If you ask us, it's the best thing launched in that industry since the introduction of casual Friday. Such a proposition naturally demands a brand identity that breaks with what is common in that world.It started with the name; The Unconsultants immediately clarifies what these people do: they give advice in an unconventional way. That became the guiding principle for the rest of the brand identity we developed.With a playful but always concrete and action-oriented tone of voice and design, we created a brand that believes in communication between people instead of departments. A brand whose looks are just as energetic, clear, and solution-oriented as the team at The Unconsultants themselves.