E-MAIL MARKETING
E-mail marketing might not sound like the sexiest channel to build your brand, but secretly it’s the one that delivers the most. While algorithms squeeze your reach and advertising costs keep rising, email lands you straight in people’s inboxes.
Our digital marketers have mastered email. They specialize in setting up marketing automation and newsletters, and in continuously improving performance by testing structure, copy, and design.
At Higuita, we often work with Klaviyo, Mailchimp, ActiveCampaign, RedPoint, and HubSpot, but we’re equally at home in plenty of other tools.
When we get started with your email marketing, we first map out your goals. From there, we build a scalable and solid strategy.
With the following approach, we’ve previously helped brands like Seepje and citizenM:
I. Database management
as the foundation
Voordat je goed van start kunt met e-mail marketing is het belangrijk dat je een schone database hebt.
Het moest bijna zo zijn, maar voor natuurlijk zeepmerk Seepje hebben wij de database "opgeschoond" en gezorgd dat alle bots en onbruikbare profielen uit de database werden gefilterd.
Dit resulteerde in een verbetering van resultaten als open rate, bounce rate en conversieratio.
By cleaning up the database, email content becomes more relevant, making messages less likely to end up in the spam folder or on a blacklist.
II. Identifying and setting up customer journey flows
In the second step of the strategy, we identify key customer journeys
To reach the right audience at the right moment in the customer journey, we set up flows that automatically trigger when a user takes a specific action or meets certain criteria
We always recommend implementing the following flows:
📨 Welcome flow
📨 Abandoned cart flow
📨 Win-back flow
📨 Post-purchase flow
For companies such as Ecostore and The Unconsultants, we’ve designed and built flows that converted contacts into paying customers.
We always take the needs of the audience into account, along with best practices and the results of the continuous tests we run.
III. Staying up to date with newsletters
Alongside automated emails, it’s important to stay relevant with timely content. Relevant topics resonate more and motivate contacts to open emails or click through more quickly.
As part of the strategy, we create a content calendar that takes key moments and themes into account, such as:
📆 Holidays and seasons
🏷 Sales periods
📰 News and current events
By continuously measuring performance and analyzing email user behavior, we were able to optimize newsletters for clients like citizenM and Seepje.
As part of the strategy, we create a content calendar that takes key moments and themes into account, such as:
📆 Holidays and seasons
🏷 Sales periods
📰 News and current events
By continuously measuring performance and analyzing email user behavior, we were able to optimize newsletters for clients like citizenM and Seepje.
For citizenM, we helped build and execute major sales campaigns, among other initiatives.
become an e-mail master?
higuita helps.
So, how do you make sure your customers scroll beyond the subject line?
Step 1: call Higuita.
Step 2: stick to a few core principles.
✅ Start with a clean slate
✅ Identify customer journeys
✅ Stay relevant with newsletters
Our digital marketers turn you into a true Master of Mail for your business. We even have a certificate for it, if that’s your thing. 📜
