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Concept development","company-fundamental","The best ideas come from an elusive mix of experience, curiosity, and playlists full of 90s bangers. Whether at the office, on the bike, or in the shower, we keep going until the idea is there. With a clear briefing, a structured brand workshop and the right questions, we organize everything to have a head start.","0e887700-4d36-4cca-bee2-43c56e03e98c","2. Copywriting","Words are more important than ever in this visual era. Whether to make one laugh or to persuade. Our copywriters will set the tone of your brand. From manifestos that will light the entire boardroom on fire to hard-hitting, high-converting headlines: wordplay is serious business.","20bd5471-f977-4233-9bf2-067e60a11af4","3. Art-direction & design","The look of your brand and campaigns needs to stick just as much as it needs to endure. Our art directors and designers create distinctive visual concepts, crafted within a flexible system and anchored in a brand guide. This way, we give your brand all the assets it needs to shine.","9b4e0356-e8e7-4b3b-96ab-b3ec1602333f","4. Production","If it hasn't been made, it doesn't exist. That's why we can produce most of the concepts we come up with ourselves, or we bring the best experts to the table. Ensuring your brand comes to life in animation, photography, film, and web.",{"type":"844","content":"4635"},"a728f4f6-eeae-48be-8994-5fb5276ab433",{"id":21186461,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4636","copyright":"42","fieldtype":"910","meta_data":"4637","is_external_url":false},"Get in touch!",{"type":"906","attrs":"4638","content":"4639"},{"type":"844","content":"4640"},{"type":"844","content":"4641"},{"type":"844","content":"4642"},"d42265f1-a95e-4097-aba8-28e7591378f2",{"id":"914","url":"42","linktype":"75","fieldtype":"45","cached_url":"915","prep":true,"story":"916"},"391a7bdd-3db9-4f7f-8f9b-1edd26407d2c",{"id":"893","url":"42","linktype":"75","fieldtype":"45","cached_url":"895","prep":true,"story":"896"},"2. Visual identity","68eddfc2-0070-4c10-8f12-1b29a61942d0",{"id":"881","url":"42","linktype":"75","fieldtype":"45","cached_url":"917","prep":true,"story":"883"},"3. 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Web Development",{"type":"844","content":"4643"},{"type":"844","content":"4644"},"recruitment header image","67610a6b-31e8-40da-a54b-e767ce053794",{"id":17086558,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4645","copyright":"42","fieldtype":"910","meta_data":"4646","is_external_url":false},{"type":"906","attrs":"4647","content":"4648"},{"type":"844","content":"4649"},"59ea957d-8a4a-4fc9-b3f0-fd48ab19d7fa",{"id":21186461,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4636","copyright":"42","fieldtype":"910","meta_data":"4650","is_external_url":false},{"type":"906","attrs":"4651","content":"4652"},"db42ab8b-609f-4e47-ac24-70f78821d729","1. Creatie","We creëren verrassende en effectieve wervingscampagnes en employer branding. Het effect? Doelgroepen worden fans en fans worden kandidaten. ","4b97be87-4d00-4650-a9b7-579821a77d1d","2. Productie","We bedenken het niet alleen maar maken het ook allemaal in huis. Ons productieteam brengt de ideeën tot leven in design, animatie, fotografie en video. ","b532e0c3-1ed7-498e-ad4a-d2e3b0a43357","3. Media","Cijfers liegen niet. We targetten je doelgroep met een slim online mediaplan, monitoren alle kanalen en optimaliseren het resultaat. Want meten = weten.","2607ede9-2690-4b49-b19a-0646a851addd","4. Development","Als je kandidaten nergens landen, vliegen ze verder. Onze digital team ontwerpt en bouwt landingspagina's die optimaal aansluiten of werken binnen je bestaande online omgeving.",{"type":"844","content":"4653"},{"type":"844","content":"4654"},{"type":"906","attrs":"4655","content":"4656"},{"type":"844","content":"4657"},"USG Finance - Praat money met me","545765bd-285b-461d-925e-cf9ddc8ddada",{"id":16007986,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"1565","copyright":"42","fieldtype":"910","meta_data":"4658","is_external_url":false},"Praat money met me header","USG Professionals","165f08f1-a55f-497a-80f4-351f178764d3",{"id":17086558,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4645","copyright":"42","fieldtype":"910","meta_data":"4659","is_external_url":false},"USG Professionals header","1. Website analysis & optimization","As the sign at the door of one of our marketers reads: live, laugh, convert. And converting means measuring. So we track everything in a sleek dashboard tailored to your needs. We also set up the right analytics channels and do everything to make your website measurable, like with Google Tag Manager. Of course, we help your team get comfortable with the dashboard. In the words of Rick Astley: 'Never gonna give you up. Never gonna let you down.'","2. Digital marketing campaigns","Online is where it’s at. But where to focus in this fast-paced landscape? We know where your target audience is online, and we use it to shape the strategy for your digital campaign and set it up. 'If it isn’t measured, it didn’t happen' is our marketers' credo. They continuously monitor your campaign, allowing us to optimize along the way, so at the end of the day, we've made the campaign work to its full potential.","3. Growth marketing","Buzzword bingo! But this one makes you earn ten points right away. Because with growth marketing, we find optimization opportunities across your entire marketing strategy. Our conversion connoisseurs identify the opportunities, always driven by data. We enjoy working with your marketing team for internal insights. What can we do specifically? Conduct a marketing data analysis, set up action points, brainstorm and execute tests. Or we can come over for a growth workshop. Because everyone can learn how to convert like a pro.",{"type":"844","content":"4660"},"c88a6169-0546-4b9a-8aec-822c95c2b915",{"id":21186461,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4636","copyright":"42","fieldtype":"910","meta_data":"4661","is_external_url":false},{"type":"906","attrs":"4662","content":"4663"},{"type":"844","content":"4664"},{"type":"844","content":"4665"},{"type":"844","content":"4666"},"8920dd08-648e-42ef-84d6-974f28a69707",{"id":"914","url":"42","linktype":"75","fieldtype":"45","cached_url":"915","prep":true,"story":"916"},"6fbcfc2e-5217-4ae2-b132-3ca53a9b93d0",{"id":"893","url":"42","linktype":"75","fieldtype":"45","cached_url":"895","prep":true,"story":"896"},"b5fbd8ea-7cfb-47ce-9b71-b4f58f1012dd",{"id":"881","url":"42","linktype":"75","fieldtype":"45","cached_url":"917","prep":true,"story":"883"},"c69fadc9-3805-4751-aeb1-6ca81487a8a7",{"id":"887","url":"42","linktype":"75","fieldtype":"45","cached_url":"888","prep":true,"story":"889"},"7009fc5e-82b2-49f9-9e9a-fd821e087469",{"id":"897","url":"42","linktype":"75","fieldtype":"45","cached_url":"898","prep":true,"story":"899"},"8efd7b86-8bca-410c-a040-b79a456ab556",{"id":"890","url":"42","linktype":"75","fieldtype":"45","cached_url":"891","prep":true,"story":"892"},{"type":"844","content":"4667"},{"type":"844","content":"4668"},{"type":"906","attrs":"4669","content":"4670"},{"type":"844","content":"4671"},"Praat money met me - usg finance","6a7392df-1d9b-4671-9be4-d92cb11d27f7",{"id":16008017,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4672","copyright":"42","fieldtype":"910","meta_data":"4673","is_external_url":false},"Sainthill website","538dae8f-17e0-4913-8424-9ad7694ae2fb",{"id":16002533,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4674","copyright":"42","fieldtype":"910","meta_data":"4675","is_external_url":false},"0d2c85d4-ed83-43fc-8e7d-6ad28c35137c","1. Strategy & information flow","Our research leads to strategic advice. Next, we determine the information architecture of your website. It’s a bit of a buzzword, but it refers to all the steps users take on your site and the information they receive along the way. Here, breadcrumbs are more than just what you use to make fried shrimp. ","e897c1df-3057-40e7-8c14-18b56798d622","2. Digital design","Na de inventarisatie volgt het interactie-ontwerp en daarna het digitale design traject. Onze geïntegreerde aanpak van UI- en UX-design en copywriting zorgt voor een optimale ervaring voor je websitegebruikers. Omdat het design team onder één dak werkt met de developer ontstaat hier geen ruis en winnen we tijd in elke sprint. Digital design zit in ons dna. Zo ontwerpen we telkens omgevingen die gebruikers raken en aanzetten tot actie.","1f7eb450-b631-4a5e-91e3-ff8f266b023e","3. Development","De designs brengen we tot leven middels een moderne tech stack bestaande uit React JS, NextJS en (S)Css modules. Als CMS gebruiken we bij voorkeur Storyblok vanwege de gebruiksvriendelijke interface.","cce2a04d-c4b1-49c8-8804-ea53759984e1","4. Hosting & Onderhoud","Omdat we altijd kiezen voor hosted oplossingen, zoals Vercel, verloopt het development proces soepel en kun je tijdens het development proces meekijken. Het grootste bijkomende voordeel is dat er geen onderhoud en downtime is.",{"type":"844","content":"4676"},"6b0b56cc-7d9e-4cae-8e19-ada95e3a3e5c",{"id":21186461,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4636","copyright":"42","fieldtype":"910","meta_data":"4677","is_external_url":false},{"type":"844","content":"4678"},{"type":"844","content":"4679"},{"type":"844","content":"4680"},{"type":"844","content":"4681"},"28e3d2a8-c8b1-4942-8f49-e40de2d83be7",{"id":"914","url":"42","linktype":"75","fieldtype":"45","cached_url":"915","prep":true,"story":"916"},"8000b77a-0751-408f-8d20-1aaafcd19d1b",{"id":"893","url":"42","linktype":"75","fieldtype":"45","cached_url":"895","prep":true,"story":"896"},"a423215a-3002-4dd3-8990-b53ca73d6089",{"id":"881","url":"42","linktype":"75","fieldtype":"45","cached_url":"917","prep":true,"story":"883"},"f35b6ce7-baad-47ed-9d38-e58df3adc82e",{"id":"887","url":"42","linktype":"75","fieldtype":"45","cached_url":"888","prep":true,"story":"889"},"259a6fc1-eadd-401a-a42f-c74aa7aaa34c",{"id":"897","url":"42","linktype":"75","fieldtype":"45","cached_url":"898","prep":true,"story":"899"},"9a254cdc-fbd7-44c0-94e4-0a1e36282427",{"id":"890","url":"42","linktype":"75","fieldtype":"45","cached_url":"891","prep":true,"story":"892"},{"type":"844","content":"4682"},{"type":"844","content":"4683"},{"type":"906","attrs":"4684","content":"4685"},{"type":"844","content":"4686"},"Variantzorg brand guide","9337bc23-56b7-46c8-808a-de398bcfd509",{"id":15997823,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4687","copyright":"42","fieldtype":"910","meta_data":"4688","is_external_url":false},"Seepje brand identity","4341849c-716f-4ca4-b286-a691ae945f38",{"id":17250747,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4689","copyright":"42","fieldtype":"910","meta_data":"4690","is_external_url":false},"Seepje identity","f0cf798c-1ee1-4ff6-a70b-becbae88ab2d","1. Strategy workshop","A future proof visual identity starts with finding the kick in your brand, product, or service. What's the essence? Together we'll find it in our patented, critically acclaimed, and unparalleled Brand Kick workshop. Don't expect a session that makes you yawn. No, it's one where you walk out like Wim Hof after an ice bath. Full of energy and, most importantly: guidance. Let's uncover your positioning, key values and brand promise. That's what it all starts with. Boom.","2. Art-direction & design","The look of your brand needs to stick just as much as it needs to endure. Our art directors and designers create distinctive visual concepts, crafted within a flexible system or brand guide. This way, we give your brand all the assets it needs to shine.","3. Motion design","We do everything to get people moving. Motion design injects a burst of energy into your brand and brings your visual identity to life. Moving graphic elements emphasize and strengthen your brand message. And it guides visitors to your app or website in an engaging way.","If it hasn't been made, it doesn't exist. That's why we can produce all assets of a visual identity ourselves, or we bring the best experts to the table. Ensuring your brand comes to life in animation, photography, film, and web.",{"type":"844","content":"4691"},"5b2c4378-8878-4246-aae9-5802cfa6c384",{"id":21186461,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4636","copyright":"42","fieldtype":"910","meta_data":"4692","is_external_url":false},{"type":"906","attrs":"4693","content":"4694"},{"type":"844","content":"4695"},{"type":"844","content":"4696"},{"type":"844","content":"4697"},"5c2e86b9-4375-4408-9f38-cc46eadce774",{"id":"914","url":"42","linktype":"75","fieldtype":"45","cached_url":"915","prep":true,"story":"916"},"904bb44c-a800-43d2-8a21-f8ce13ccaa3b",{"id":"893","url":"42","linktype":"75","fieldtype":"45","cached_url":"895","prep":true,"story":"896"},"9951de75-d973-4ea7-9adb-fa93e2ba8e40",{"id":"881","url":"42","linktype":"75","fieldtype":"45","cached_url":"917","prep":true,"story":"883"},"1e0fad68-73ea-4fd5-abfb-8d0c6125cb6f",{"id":"887","url":"42","linktype":"75","fieldtype":"45","cached_url":"888","prep":true,"story":"889"},"6bb69d5b-7124-4c89-a827-b2b168b68ef3",{"id":"897","url":"42","linktype":"75","fieldtype":"45","cached_url":"898","prep":true,"story":"899"},"a3dbec0d-db2e-44e8-bff8-30afbb9fe9c6",{"id":"890","url":"42","linktype":"75","fieldtype":"45","cached_url":"891","prep":true,"story":"892"},{"type":"844","content":"4698"},{"type":"844","content":"4699"},{"type":"906","attrs":"4700","content":"4701"},{"type":"844","content":"4702"},"Godo digital design","d8b7d1b0-0fd7-442c-9caa-33c5c0883d1c",{"id":16000250,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4703","copyright":"42","fieldtype":"910","meta_data":"4704","is_external_url":false},"Godo","Restart design","746e2a9e-349f-437c-b8fa-a3ad05b73a4e",{"id":16002942,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4705","copyright":"42","fieldtype":"910","meta_data":"4706","is_external_url":false},"Restart web image","1. UX-research","Designing a digital product that exceeds the expectations of both you and your target audience requires research. First, we uncover the strengths and areas for improvement of your current website. We also map out the needs of your target audience and thoroughly analyze what your competitors are doing on the web.","2. Strategy & information flow","3. UX-design","Do you want your user to get to know your brand story, fill out a contact form, find out if they can wear shorts today or all of the above? Whatever the goal, we translate it into the ideal user experience. We design it step by step, fully aligned with the needs of your target audience. This way, we create the blueprint of your website (wireframe) and focus on user interaction. We plan what happens during clicking, hovering, and scrolling. ","4. UX-copy","Your website is the stage for your brand. It's important to let your brand voice shine while guiding your users seamlessly. Our copywriters achieve this with captivating headers, engaging body text, and call-to-actions that you can’t ignore. 'Click here to win an iPhone,' for example. Remember that one? ","78bfaa94-1683-40f1-bb19-2830ad85ee03","5. UI-design","A website entirely designed with sound? No prob. (Hi, RECsound.) A glittering sneezing unicorn on scroll? Consider it done. Our UI designers think of everything, as long as it suits your target audience. This is how your brand comes to life on your website. We transform user experience into something special. A slick user interface = happy face :)",{"type":"844","content":"4707"},"f5b1e801-5a9e-405d-a3a5-3cb06b510303",{"id":21186461,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4636","copyright":"42","fieldtype":"910","meta_data":"4708","is_external_url":false},{"type":"906","attrs":"4709","content":"4710"},{"type":"844","content":"4711"},{"type":"844","content":"4712"},{"type":"844","content":"4713"},"d9abe142-50dd-4c3b-83f4-f929a998cfba",{"id":"914","url":"42","linktype":"75","fieldtype":"45","cached_url":"915","prep":true,"story":"916"},"1088806b-ccea-4af6-be70-af6075323b39",{"id":"893","url":"42","linktype":"75","fieldtype":"45","cached_url":"895","prep":true,"story":"896"},"dba91d80-731f-434e-b328-c41561659e5c",{"id":"881","url":"42","linktype":"75","fieldtype":"45","cached_url":"917","prep":true,"story":"883"},"d6876bbe-32d1-4845-a787-0259f29db466",{"id":"887","url":"42","linktype":"75","fieldtype":"45","cached_url":"888","prep":true,"story":"889"},"c86a0213-87eb-4130-8cbe-4c307d597e37",{"id":"897","url":"42","linktype":"75","fieldtype":"45","cached_url":"898","prep":true,"story":"899"},"2957d154-9764-495e-8fd1-f0b3e447737c",{"id":"890","url":"42","linktype":"75","fieldtype":"45","cached_url":"891","prep":true,"story":"892"},{"type":"844","content":"4714"},{"type":"844","content":"4715"},{"type":"906","attrs":"4716","content":"4717"},{"type":"844","content":"4718"},"4e6aa157-0dd5-40b6-ba8c-d22277d7eafc",{"id":17224784,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4719","copyright":"42","fieldtype":"910","meta_data":"4720","is_external_url":false},"c230194b-94e8-449f-8929-56c6e973dd2e",{"id":17225795,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4721","copyright":"42","fieldtype":"910","meta_data":"4722","is_external_url":false},"PMMM tijdelijk",{"type":"906","attrs":"4723","content":"4724"},{"type":"844","content":"4725"},{"type":"844","content":"4726"},"1. Maturity analysis","Based on the Growth Maturity Model, we take a company-wide look at the current state of your digital marketing. How are your channels currently set up? What is performing well and what is not? We also determine the long-term goal here, so that the entire team can work effectively towards the same, higher goal.","2. Frameworks as a roadmap","We will collaboratively create a detailed roadmap to achieve your goals through interactive methods. We will use various frameworks that complement each other, such as the Growth Model Canvas and the Pirate Funnel, being the perfect tools for your team.\n\n","3. Hands-on growth experiments","Let's get practical! We'll identify the immediate actions you can take to achieve your growth goals. By setting up hands-on growth experiments based on your KPIs and objectives, we'll help you turn your roadmap into a reality. Distributing these experiments among your team will create a sense of ownership and encourage collaboration.",{"type":"844","content":"4727"},"eaccb108-06d4-4e3f-9581-033d0d14efe6",{"id":17225766,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4728","copyright":"42","fieldtype":"910","meta_data":"4729","is_external_url":false},"Growth Canvas","8c23745c-24f1-4c9d-ae62-f786a4c331ab",{"id":17224785,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4730","copyright":"42","fieldtype":"910","meta_data":"4731","is_external_url":false},"Pirate funnel","c71a355c-f522-447a-bb77-08962b87eb3c","🎯","A unified team around a shared growth objective","782410a0-ec2f-4411-943d-09e1ac8c2de3","🧮","Increase data-driven decision making that will drive results","b994d955-cfeb-47ff-a354-47c079c43d62","🦉","A crystal-clear view of your customer journey","6611d333-fb70-4b4f-888f-9c122690308d","💫","Challenges turned into growth opportunities","9e8e9414-0c1c-4229-8f22-a28768821530","🛠️","A ready-to-use toolkit for a quick start","76ec71d0-f1b2-41e0-b2f7-09e89e3fe24e","❤️‍🔥","And most importantly: an inspired and informed team","b8429e22-3efa-4b26-9c04-92c148d523ee",{"id":21186461,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4636","copyright":"42","fieldtype":"910","meta_data":"4732","is_external_url":false},{"type":"906","attrs":"4733","content":"4734"},{"type":"844","content":"4735"},{"type":"844","content":"4736"},{"type":"906","attrs":"4737","content":"4738"},{"type":"844","content":"4739"},"Endore Closeup","7ce0123a-9583-46e7-bf85-12a97064a042",{"id":16887767,"alt":"4298","name":"42","focus":"42","title":"42","source":"42","filename":"4740","copyright":"42","fieldtype":"910","meta_data":"4741","is_private":false,"is_external_url":false},"Endore close up","04e015c6-2480-458d-972a-13641c214366",{"id":15997378,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"1441","copyright":"42","fieldtype":"910","meta_data":"4742","is_external_url":false},"Seepje still","Where's the kick in your brand, product, or service that gets your target audiences moving? Together we'll find it in our patented, critically acclaimed, and unparalleled Brand Kick workshop. Don't expect a session that makes you yawn. No, it's one where you walk out like Wim Hof after an ice bath. Full of energy and, most importantly: guidance. Let's uncover your target audience, positioning, and brand promise, so you can get things going. Boom.","The look of your brand needs to stick just as much as it needs to endure. Our art directors and designers create distinctive visual branding, crafted within a flexible system and anchored in a brand guide. 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shine.",{"type":"844","content":"4743"},"ec598e39-a922-414b-9f87-f5496add0543",{"id":21186461,"alt":"42","name":"42","focus":"42","title":"42","source":"42","filename":"4636","copyright":"42","fieldtype":"910","meta_data":"4744","is_external_url":false},{"type":"906","attrs":"4745","content":"4746"},{"type":"844","content":"4747"},{"type":"844","content":"4748"},{"type":"844","content":"4749"},"bf9f3b2b-faf0-4941-a7be-81b316c62707",{"id":"914","url":"42","linktype":"75","fieldtype":"45","cached_url":"915","prep":true,"story":"916"},"c9d80af1-b94a-44b6-ac72-ee795f4f412e",{"id":"893","url":"42","linktype":"75","fieldtype":"45","cached_url":"895","prep":true,"story":"896"},"36d8730c-c8a0-4cdd-a722-39b224dac130",{"id":"881","url":"42","linktype":"75","fieldtype":"45","cached_url":"917","prep":true,"story":"883"},"c7383c09-a104-45b5-b240-5380cee23c35",{"id":"887","url":"42","linktype":"75","fieldtype":"45","cached_url":"888","prep":true,"story":"889"},"7ec40d7e-6935-4827-abfb-0d7ee289cb3e",{"id":"897","url":"42","linktype":"75","fieldtype":"45","cached_url":"898","prep":true,"story":"899"},"9c724143-6c59-4bc6-9e77-2ee045757f5e",{"id":"890","url":"42","linktype":"75","fieldtype":"45","cached_url":"891","prep":true,"story":"892"},{"type":"844","content":"4750"},{"type":"844","content":"4751"},{"type":"2489"},{"text":"4752","type":"1605"},{"type":"1723"},{"text":"4753","type":"1605"},{"type":"1723"},{"type":"1723"},{"text":"4754","type":"1605"},{"text":"4755","type":"1605"},{"text":"4756","type":"1605"},{"text":"4757","type":"1605"},{"text":"4758","type":"1605"},{"text":"4759","type":"1605"},{"text":"4760","type":"1605"},{"text":"4761","type":"1605"},{"text":"4762","type":"1605"},{"type":"2489"},{"text":"4763","type":"1605"},{"type":"1723"},{"text":"4764","type":"1605"},{"type":"1723"},{"type":"1723"},{"text":"4765","type":"1605","marks":"4766"},{"type":"1723"},{"type":"1723"},{"text":"4767","type":"1605"},{"type":"1723"},{"type":"1723"},{"text":"4768","type":"1605"},{"type":"1723"},{"type":"1723"},{"text":"4769","type":"1605"},{"text":"4770","type":"1605"},{"type":"1723"},{"text":"4771","type":"1605"},{"type":"1723"},{"type":"1723"},{"text":"4772","type":"1605"},{"text":"4773","type":"1605"},{"type":"1723"},{"text":"4774","type":"1605"},{"type":"1723"},{"type":"1723"},{"text":"4775","type":"1605"},{"text":"4776","type":"1605"},{"type":"1723"},{"text":"4777","type":"1605"},{"type":"1723"},{"type":"1723"},{"text":"4778","type":"1605"},{"text":"4761","type":"1605"},{"text":"4779","type":"1605"},{"type":"2579","attrs":"4780"},{"type":"2489"},{"type":"2579","attrs":"4781"},{"type":"2579","attrs":"4782"},{"text":"4783","type":"1605","marks":"4784"},{"type":"1723"},{"text":"4785","type":"1605","marks":"4786"},{"text":"4787","type":"1605","marks":"4788"},{"type":"1723"},{"type":"1723"},{"text":"4789","type":"1605","marks":"4790"},{"text":"4791","type":"1605","marks":"4792"},{"type":"1723"},{"type":"1723"},{"text":"4793","type":"1605","marks":"4794"},{"text":"4795","type":"1605","marks":"4796"},{"text":"4797","type":"1605","marks":"4798"},{"text":"4799","type":"1605","marks":"4800"},{"type":"1723"},{"type":"1723"},{"text":"4801","type":"1605","marks":"4802"},{"type":"2489"},{"text":"4803","type":"1605"},{"text":"4804","type":"1605","marks":"4805"},{"text":"4806","type":"1605"},{"text":"4807","type":"1605"},{"text":"4808","type":"1605"},{"type":"1723"},{"text":"4809","type":"1605"},{"type":"2489"},{"text":"4810","type":"1605"},{"text":"4811","type":"1605"},{"text":"4812","type":"1605"},{"text":"4813","type":"1605"},{"text":"4814","type":"1605"},{"text":"4815","type":"1605"},{"text":"4761","type":"1605"},{"text":"4816","type":"1605"},{"type":"2579","attrs":"4817"},{"type":"2489"},{"type":"2579","attrs":"4818"},{"text":"4819","type":"1605","marks":"4820"},{"type":"1723"},{"text":"4821","type":"1605","marks":"4822"},{"type":"1723"},{"type":"1723"},{"text":"4823","type":"1605"},{"text":"4824","type":"1605","marks":"4825"},{"type":"1723"},{"text":"4826","type":"1605","marks":"4827"},{"text":"4828","type":"1605","marks":"4829"},{"type":"1723"},{"type":"1723"},{"text":"4830","type":"1605","marks":"4831"},{"text":"4832","type":"1605","marks":"4833"},{"type":"1723","marks":"4834"},{"text":"4835","type":"1605","marks":"4836"},{"type":"2489"},{"text":"4837","type":"1605"},{"text":"4838","type":"1605"},{"type":"1723"},{"type":"1723"},{"text":"4839","type":"1605"},{"text":"4840","type":"1605"},{"text":"4841","type":"1605"},{"text":"4842","type":"1605"},{"text":"4843","type":"1605"},{"text":"4844","type":"1605"},{"type":"1723"},{"type":"1723"},{"text":"4845","type":"1605"},{"text":"4846","type":"1605"},{"type":"1723"},{"type":"1723"},{"text":"4847","type":"1605"},{"text":"4848","type":"1605"},{"text":"4849","type":"1605"},{"type":"2489"},{"text":"4850","type":"1605"},{"text":"4851","type":"1605"},{"text":"4852","type":"1605"},{"text":"4853","type":"1605"},{"text":"4854","type":"1605"},{"text":"4855","type":"1605"},{"text":"1047","type":"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the bottom to the top of the ranking","The challenge? Football fans don't know that with CANAL+, you can watch all Eredivisie matches for the lowest price in the Netherlands. A fantastic offer, which we needed to communicate to the target audience in a striking way through an online campaign.","Drama on the pitch and screen","CANAL+ not only broadcasts films and series, but also produces them. That's why we chose a cinematic, narrative approach for this campaign. Together with director Robin Kikic, we created several online videos with the same look, feel, tension, and humor that the target audience recognizes from their favorite films and series. This way, we established a distinctive connection with the behavior of football fans.","A football legend with Humor","We made it clear that CANAL+ owns football culture by featuring icon and Euro'88 champion Wim Kieft in the campaign. A role in which he could be himself, without forced acting and showcasing plenty of self-deprecating humor. The campaign included a long cinematic video, a 30-second commercial, short edits for social media and retargeting around major matches.","Don't mess with Kieft","Wim Kieft's star appearance generated a lot of buzz on X, in trade press and mainstream media, including the popular Dutch daily show \"Vandaag Inside\", a target audience's favorite. \"You shouldn’t joke about Kieft’s addiction,\" said Johan Derksen, anchor of the show and infamous for his own rude jokes. And Kieft himself? During the shoot and in the press release, he had already expressed that he appreciated the humor. Conveniently, Derksen left out that particular quote from Wim. Mission accomplished.","\"Everyone who knows me knows I can take a joke. So a funny script like this is a real treat.\"",["4945"],"— Wim Kieft",["4946"],"We couldn't have done this without...","The leadership of team captain slash director Roby Kikic and his crew. The eye of striker and DOP Tobias van Daal, the chants from sound designer David Coehorst, the convincing dives from the entire cast, the fantastic grading from Het Kleurlokaal and the technical staff at CANAL+: Ingrid Timmer and Elske Polderman.","On a shelf dominated by mostly colorless wholesale products, we've created a brand for the European market that tickles all your senses: from a new visual identity and packaging to tone-of-voice and communication. We positioned Garly as that witty grandmother who teaches you clever tricks on how to serve tasty dishes. The guiding principles: International, warm, slightly nostalgic, comfort (food). Distinctive but without unnecessary frills. Just like the product itself.","The logo is crafted using 'Gooper', a cheeky twist on the classic Cooper Black font - a typeface you'd often spot in vintage food communications. This variation has a few extra curves. By positioning it alongside the chunky letters of the 'Zonk' font, the whole design gains a playful and friendly character with a nostalgic wink.","In a produce section flooded by gentle greens and organic beiges, we deliberately chose a palette of striking red and yellow. Red: the universal color of love. A bold signal color that makes you think of your grandma's velvety-fragrant pasta sauce (there she is again). With yellow adding a cheerful and optimistic counterpoint.","The packaging criteria: a low price per SKU, lightweight and efficient to package and transport. With clear visibility of the product itself to immediately show it's fresh peeled garlic, nothing added. The label needs to immediately grab your attention when you're standing in the produce section.","All communication is kept minimalistic. Big headings with playful copy and the product, and that's it. This approach perfectly matches Garly's garlic: fresh, flavorful, with a good kick. No artificial additions.","The translation maintains the original's straightforward, friendly style, emphasizing the brand's commitment to simplicity and authenticity. It keeps the conversational tone while clearly explaining the packaging and communication strategy.","A bold rebranding. Loud & clean.","The starting point is the iconic bottles with their rounded corners. Since the start they’ve made a statement in shops, near kitchen sinks, and in bathrooms. By emphasizing this shape more prominently in the logo, we create a distinctive softness and a sense of unity.",["4947"],"The Higuita Formula™ for extra freshness","New design elements support the brand. And by adding a complementary color palette to the striking pastel colors of the packaging, every expression contributes to the positive message Seepje wants to share with the world.",["4948"],"Taking Seepje to the streets","In nationwide out-of-home campaigns, the renewed Seepje makes itself heard. A Dutch audience is convinced of cleaner washing in a thoughtful, yet slightly activist way. Quirky headlines in a bold typography give the brand a contemporary voice.","A digital-proof brand identity","For online videos, social posts, and animations, a design template has been developed to create a variety of expressions. Photography, packaging, or persuasive copy all shine equally. An extensive sticker pack has been created for social media posts, ready to be used liberally. Good luck scrolling past that.","A revamped website","Based on the brand guide, a redesign of seepje.nl has been developed, where everything comes together. From in-depth information about the fossil-free ingredients to a highly effective webshop. This way, you can help clean the world with just one click. Have a look at ","seepje.nl",["4949"],{"level":1},["4950"],["4951"],{},"https://a.storyblok.com/f/231719/868x394/927d748164/marktplaats.jpg",{"alt":"4027","title":"42","source":"42","copyright":"42"},["4952"],"https://a.storyblok.com/f/231719/4209x2561/a7996a6cba/cta-block.jpg",{},{"level":3},["4953","4954","4955"],["4956","4957","4958"],["4959"],["4960"],["4961","4962","4963","4964"],["4965"],"https://a.storyblok.com/f/231719/1760x728/f774faf599/recruitment-header-image-usg.png",{},{"level":1},["4966"],["4967","4968"],{},{"level":3},["4969","4970","4971"],["4972"],["4973"],{"level":1},["4974"],["4975"],{},{},["4976"],{},{"level":3},["4977","4978","4979"],["4980","4981","4982"],["4983","4984"],["4985"],["4986","4987","4988","4989"],["4990"],{"level":1},["4991"],["4992"],"https://a.storyblok.com/f/231719/1760x1107/a53b873291/1-pmmm-ipad.jpg",{},"https://a.storyblok.com/f/231719/1760x1107/54ae915d80/sainthill-img-mockup-a.jpg",{},["4993"],{},["4994","4995","4996"],["4997","4998","4999"],["5000"],["5001"],["5002","5003","5004","5005"],["5006"],{"level":1},["5007"],["5008"],"https://a.storyblok.com/f/231719/1760x1107/61d519c083/image-big-2.jpg",{},"https://a.storyblok.com/f/231719/882x600/58e2c91640/seepje-merkidentiteit-4.jpg",{},["5009"],{},{"level":3},["5010","5011","5012"],["5013","5014","5015"],["5016"],["5017"],["5018","5019","5020","5021"],["5022"],{"level":1},["5023"],["5024"],"https://a.storyblok.com/f/231719/1760x986/f6d767f679/godo-large-assets.jpg",{},"https://a.storyblok.com/f/231719/1760x1107/3243fc7eef/restart-web-a-big.jpg",{},["5025"],{},{"level":3},["5026","5027","5028"],["5029","5030","5031"],["5032","5033"],["5034"],["5035","5036","5037","5038"],["5039"],{"level":1},["5040","5041"],["5042","5043","5044","5045"],"https://a.storyblok.com/f/231719/1760x728/46b31bd292/growth-workshop-header.jpg",{},"https://a.storyblok.com/f/231719/1080x1080/7c3d83c0bd/image-double-b-1.jpg",{},{"level":4},["5046"],["5047"],["5048"],["5049"],"https://a.storyblok.com/f/231719/1080x1080/f5f7931550/growthcanvassquare.png",{},"https://a.storyblok.com/f/231719/1080x1080/0e5efa80e9/pirate-funnel.jpg",{},{},{"level":3},["5050","5051","5052"],["5053","5054"],["5055"],{"level":1},["5056"],["5057","5058"],"https://a.storyblok.com/f/231719/868x394/c894727728/endore.jpg",{"alt":"4298","title":"42","source":"42","copyright":"42"},{},["5059"],{},{"level":3},["5060","5061","5062"],["5063","5064","5065"],["5066","5067","5068"],["5069"],["5070","5071","5072"],["5073"],"The toys test","You don't have to change the world to change the world. Sometimes you just have to look at it through the eyes of a child. One of the highlights of our long term brand positioning campaigns is this festive season campaign set around toys. To inspire (grand)parents to give second-hand toys as gifts instead of new ones, we invited 14 Dutch families for a unique toy test.","What happened was that the children gave their parents a different perspective on the value of second-hand toys.","Unscripted and totally controlled","With the guidance of director Tom Rijpert and film producer Bo Polak a great crew managed to grasp these authentic reactions of both parents and children. The families were not informed that Marktplaats invited them. Upon arrival, parents were asked for their opinion about second-hand toys as gifts instead of new ones. Separated from their parents, the children were invited into a room full of second-hand toys. The difference in the perception of parents and the actual reaction of their children could not have been greater. Children reacted with great enthusiasm when entering the room while parents expressed their doubts about 'used' toys in front of the camera. Children's real emotions show that they see no difference between new and second-hand. They see toys.","Impact","With this new campaign, Marktplaats responded to the social discussion about mass consumption behavior and the importance of reusing products. By opening people’s eyes to the value and significance of second-hand products, the classifieds site aims to further increase consumer awareness, towards a more circular economy.","You don’t have to change the world to change world","Within a span of two years we launched over 10 different campaigns that demonstrate the impact and beauty of trading goods in a good way. Whether it’s couches, cars, baby carriers or wooden toy trains, if you choose to buy something second hand over new, you are already making a difference. Multiply this by the acts of 8 million Marktplaats users a month and we are giving our planet a big breath of fresh air.","WE COULDN’T HAVE DONE THIS WITHOUT…","Happiness Brussels, Daan de Raaf, Bauke Nater, Liselotte van der Lugt, Bo Polak, Cake Film & Photography, Henk Loorbach, Tom Rijpert, Jorrit Kleijnen, DeGrot, Iris Duvekot, Hielke Praagman and the lovely cast and crew of every production, big or small. You’re all, a little bit, world changers.","GROWTH FOLLOWS GOOD TIMES","With their unique and engaging video content Tour de Tietema showed that there is more to cycling than losing weight of your bike frame (and body). They’ve reached a huge following with content of crazy challenges, general silliness and getting close to cycling pro’s. But there were bigger ambitions.","The goal:",["5074"],"To get as many people as possible to exercise and feel better through cycling.","A name that makes you feel good.","endore is derived from endorphin, the opioid peptide that the body produces when you’re in love, in pain, physically exercising and during an orgasm, amongst other interesting situations. Needless to say it was a very relevant base for a new brand that wants to make you feel good by riding a racing bike.","BREAK YOUR BORING","The look and feel of endore oozes good times. A period in your life when you saw your friends so often they felt like family. Endore is the buddy that never grew up and gets you to go out together like you used to. Always in for something fun and adventurous. The added bonus? Now it’s healthy too.","This mentality is made visible with vibrant energetic colors, soft, slightly nostalgic graphic elements and an outspoken brand voice that jests and motivates.","A FIT FOR EVERY SMILE","We also got the opportunity to design the actual activewear collection, a first for us. When doing our research (trying on way too many tight fitting) we realized most cycling brands are boring and exclusively focus on performance.","We made sure that the pieces in the collection where all about having a good time. We designed a basic (‘high five’), high end (‘breakaway’) and capsule collection (‘extra-ordinaire’).","SHOP & RIDE","A brand with an online presence that sells products without a webshop doesn’t make sense, so we took care of this. Based on a fulfillment we built a website and shop","With an ease-of-purchase shopping module, some smart ux writing and of course a tempting package your dying to get your hands on, the rubber johnnies went through the roof in no time.","Josse ‘one more wheelie and I smack you’ Wester, Bas ‘what’s in a name’ Tietema, Maarten ‘e-commerce before endorphins’ Duineveld, Devin ‘post it online first, sue me later’ van der Wiel, Wim ‘gravel and number cruncher’ Geraats, Harry ‘Can I make a picture of you shaving your legs?’ Brieffies.",{"color":"3308"},{"color":"3308"},{"color":"3308"},"Goed doen is een keuze ",["5075"],"Voor een kleine speler als Lot Of Happiness is het lastig opboksen tegen traditionele loterijen met enorme mediabudgetten. Lot Of Happiness is geen gezichtsloze corporate waar je geld in een grote pot verdwijnt. Het bescheiden team bestaat uit mensen die met hun werk goed willen doen voor anderen. En dat geldt natuurlijk ook voor de mensen die meespelen. Riep daar iemand ‘onderscheidende invalshoek voor een merkbewustwordingscampagne?’",["5076"],"Even voorstellen",["5077"],"Wanneer je meedoet met Lot of Happiness word je gelijk een win-winnaar. Ook al val je niet in de prijzen, een van de 450 goede doelen krijgt sowieso de helft van je inleg. Daar doe je het óók voor en dat maakt de mensen die meespelen niet alleen heel menselijk, maar ook bijzonder. Daarom kozen we ervoor om deze win-winnaars voor te stellen aan heel Nederland.",["5078"],"Iedereen is een win-winnaar",["5079"],"In deze eerste merkcampagne voor Lot Of Happiness draaide het om een serie video- en fotoportretten van herkenbare-maar-toch-bijzondere win-winnaars in onze samenleving. Portretten die laten zien dat er in ",["5080"],"iedereen",["5081","5082"]," een win-winnaar schuilt. Gewoon een kwestie van meespelen met Lot Of Happiness. Een prikkelende tone of voice met een frisse huisstijl kopte de boodschap in. Met een enorme stijging in deelnemers tot gevolg.",["5083"],"We hadden dit niet gekund zonder…",["5084"],"Het lot uit de loterij Youp Kruijsdijk (camera), de inleg van Thomas Peeters (sound design), de winstkansberekening van Rychto Lawalata (editor), het dubbele lot van Jurre Rompa (fotografie), de prijsclaim van Kiki Bosman (voice over) en de overvolle prijzenpot van Frits van de Laan en Femke Krijger (Lot Of Happiness).",["5085"],"MAKE IT HEARD","At REC Sound they record sounds for a living so we had them make tailor made sounds for all the buttons of their new website. Apart from that, they recorded sounds that visitors can use to create their own soundtrack to casually browse to. “But what if people have their sound off?” you may wonder. Well… we’ve got that covered; the website automatically switches to hearing impaired subtitles. [sigh of relief]",["5086"],"PRESS REC, GO WILD","At REC Sound, they also know how to compose. Oh yes they do. And every visitor can give it a go too. You're the one calling the shots. Head over to www.recsound.nl, where you can mix and match all the layers of a track. Just hit those awesome buttons, and you'll feel like a real composer. Tiësto, eat your heart out.","EYE CANDY","How do you capture the art of sound in visuals? By using shapes that mimic sound. From wobbly to angular, you can find plenty of them in the branding of REC. Each with its own distinctive look. ","It takes players to a fictional version of the mid-19th-century West Coast of North America, and lets them guide their avatars from humble beginnings around a campfire to high-stakes poker tables in Las Vegas.","This setting, together with gamestudio Playtika's vision on game development made us come up with the campaign tagline: \"Bring some yeeehawww to the table.","In the TV commercial a physiotherapist creatively solves a small work challenge in a manner that embodies the feeling of playing Governor Of Poker 3 – with humor and bravado. Two ingredients that make everything in life better.","Bring some yeeehawww to the streets","During the campaign and around the premiere of the blockbuster movie Napoleon we entered the Paris metro with a billboard campaign that showed the former French emperor in his wild west gear.","In The Netherlands we used icons like ‘Sinterklaas’ and Santa arriving at a western party. We wanted these visual to represent the same style as the traditional painting of Napoleon, so we asked AI to generate the image. The cowboy hat and poker details were replaced by our image retouchers.","The mischievous movie makers of rubenpaulruben, the banjo obsessed sound engineer Hielke Praagman, the always-in-line dancing cast via Dutch Casting Agency, the visual players of Retatchi and steady card dealing hands of Playtika’s Wieger Sturm and Jürgen Stirnweis.",{"color":"5087"},{"color":"5087"},"Het stortregent plastic",["5088"],"Vanuit een douchecabine middenin de natuur maakt Seepje-medeoprichter Jasper Gabriëlse duidelijk hoe het zit met dat wegwerpplastic in de badkamer. Terwijl hij praat vallen steeds meer shampoo- en douchegelflessen naar beneden. De stortdouche symboliseert de enorme hoeveelheid plastic die je per jaar verbruikt.",["5089"],"Seepje’s founder, buried in plastic, continues to explain the problem until, at the end, he reveals the solution: a Seepje refill. The contrast between chaos and nature emphasizes how a small change, like using Seepje refills, can have an enormous impact in or lifes and the whole world. ","A visual metaphor",["5090"],"This powerful visual metaphor shows the massive impact of switching to refills in a simple way. Showing a clear message: one simple refill bottle can replace all that plastic waste.",["5091"],"Reaching a light green audience ",["5092"],"We served the video in smart ways via Google DV360, Instagram and Facebook delivering a variety of CTA’s and product placements. The different lengths made sure that people with all kinds of attention spans - or the lack of it, got in touch with Seepje’s brand new shower products, focusing on a “light green” audience of people who want to live a more sustainable lifestyle.",["5093"],"We could have done this without",["5094"],["5095","5096"],"The refreshingly clear vision of director Rebecca Weltner and the eye of DOP Lenny Lu, empty bottle collector and art-director Joardy Tummers and his assistant Nina van Haren, the sound design of David Coehorst, grading of Raoel Hulst and some VFX power of Lucio Karskens. And of course the soapies at Seepje; Carlien Verplanken, Hester Foppen and Jasper Gabriëlse",["5097"],"Healthcare is not charity","The lack of flexibility and the pressure experienced by healthcare workers are two big reasons people leave their job. This poses a major challenge in a market where there is a tremendous demand for healthcare professionals. That's why VariantZorg, as a healthcare intermediary, takes a different approach. In order to address the high turnover rate and career changes, VariantZorg is committed to doing everything possible to create a comfortable, flexible, and rewarding work environment for its employees, without creating unrealistic expectations about the nature of the work itself.","Most healthcare organizations focus on the ‘it’s a calling’ and ‘it’s so rewarding’ side of the job, This resulted in the new proposition and brand identity for VariantZorg. One in which we were able to tell a different story from the competition. In a strong, outspoken and energetic way.","Exactly what your day needs","The proposition speaks to healthcare workers in a positive but honest way. Telling them it’s perfectly fine to see their work as a regular job that deserves fair payment and conditions. But also making clear that VariantZorg has an answer for the more demanding aspects of the work. ‘Precies wat je dag nodig heeft’ (‘Exactly what your day needs’) is a pay-off with a practical unpretentious ring to it. But also getting across that VariantZorg is the solution you’re looking for as a healthcare worker.","Dial it up or down: whatever works for you","For the logo we wanted to accentuate the control people have through VariantZorg on their work life balance. This balance differs for everyone so we used the ‘o’ of VariantZorg as an abstract dial that people can adjust to their liking.","The photography shows actual ‘VariantZorgers’ in a confident and often active way, interacting with the logo and other elements of the visual identity. These people know it can be a tough job but like to get things done because VariantZorg makes sure they can focus on what is great about healthcare: working with people who rely on you.","This way the visual identity reflects the energetic can do attitude of the VariantZorg team. It boasts bold colors, expressive fonts and made the people who actually work for VariantZorg part of the branding.","For the brand campaign we came up with headlines that were slightly confrontational. A copy construct throws up a bold statement about the reality of working in healthcare, always followed by a solution or positive message from VariantZorg.","We turned some of these headlines into a manifest that was used in the brand movie which again featured actual VariantZorgers delivering an empowering message.","WE COULDN'T HAVE DONE THIS WITHOUT...","We couldn’t have done this without the flexibility of photographer Noortje Knulst, the subtle moves of videographer Mo Schalkx, the on camera talent of VariantZorgers and the magnificent ears of RECSound.","Kinetic. Energetic.","We wanted the campaign to be kinetic and energetic, starring real entrepreneurs. We followed them during a regular working day, because nothing sounds better than a business owner getting things done for clients. The tagline is made of a powerful and recognizable Dutch expression that nicely translates a can-do work ethic: Aan de bak. It implies there is a lot to be done and no time to waste. #letsgo","Dancing to the same beat","We used the new brand identity by Resoluut to create campaign visuals that were filled to the brim with vitality. Boldly designed statements that illustrated Aan de bak were combined with sturdy animation and fresh contrasting colors.","WE COULDN'T HAVE HIT THE ROAD WITHOUT...","Photography and film duo Bill Tanaka, music composer and sound designer Bram Kniest, editor Gert-Willem Visser, director of photography Boje Ploeg, producers Mick Brand and Isabel Kemme, Ashley, Anna and the rest of the Resoluut crew and obviously team ",["5098"]," with Kimberley van Everdingen, Roosmarie Kramer, Amanda van de Plas en Jerlijn Kasmani.","Welcome to Fairstreet","In the main film we take viewers through Fairstreet where we follow our hero, and through her actions and encounters, we introduce the new Fairphone 5. We told the story in three acts with a perfect loop. All to prove the new Fairphone 5 is designed for you. Made fair.","Behind the scenes","Next to the launch film, we produced a product video that tells all about the new piece of tech. While we were behind the scenes, we filmed a \"guided tour\" highlighting all of the Fairphone 5 features.","WE COULDN’T HAVE DONE THIS WITHOUT...","The smartphone addicts of rubenpaulruben, guided tour cinematographer Mickey Vissers, ringtone master Bram Kniest, speakerphone specialists RecSound and Hielke Praagman, lead actress aka selfie cam champ Rubiën, product tour guide Lauren Maxwell and the friends at Fairphone: Kim de Winter, Jan Blaffert, Jan Kohler, Kuriakose Vaisian and Jennette Plooij.","In a nationwide campaign with a focus on video Unique wanted to reacquaint itself with their audience. We created a film in which we laughed in the face of research saying there are only 16 types of personality, celebrated diversity and urged the viewer to not accept their work status quo and look further.","A new ","unique.nl",["5099"],"Part of Unique’s new brand positioning was the redesign of their virtual home: ","www.unique.nl",["5100","5101"],". Because our campaigns were significantly led by bold headlines, we wanted this same tone of voice to be heard in every corner of their website as well. Together with the heroes of our campaign that were shot in their everyday surroundings, the website now plays an active role in landing every visitor in the right environment.","From awareness to conversion","After the first brand awareness campaign we followed up with two new campaign flights in which we focused on getting possible candidates to sign up. With copy lines that urged people to review their current job, we made them look further at Unique’s offer.","The colorful choreography of director Johan Kramer, the wonderful wordsmithing of Allard Jaspars, production magic by Holy Fools, phenomenal cast via The Movers and creative and strategic go-to-guy Wilbert Leering.","A MATCH MADE IN HEAVEN","With their team full of bubbly, active characters and personal way of working, GoDo is not the Plain Jane of the recruitment world. So, we wanted them to look far from that. We gave them a fresh new look to attract new companies and candidates. We choose contrasting colors that really pop out. And just like no candidate or client of them is like the other, none of the used shapes in the brand are either. We designed round forms that have a nice contrast with the straight content blocks of the website. Round also gives you that feeling of trust. Besides that, we created different energetic shapes. If they could speak, they would be saying to you: GoDo it!","While attracting new companies and candidates with this new branding, it’s important that they will land on not only an appealing `ebsite, but also one that works as smoothly as possible. GoDo was using an outdated WordPress setup. We brought them up to speed by upgrading it with a headless setup based on NextJS. It also seamlessly integrates with Bullhorn, their Applicant Tracking System. We helped their website into the modern age. Now, applying for a nice new job will be super fast and easy peasy.","The friendly faces of the GoDo team. Like literally, if it wasn’t for Riëtte we wouldn’t have found some of our lovely teammates that worked their magic on this project.","Watching a good movie shouldn’t be a drama. The only drama in your living room should be on your screen. So we hired some actors to portray film-watching drama’s. We made it all happen in a classical casting setting.","The voice-over concludes by saying to stop searching and start watching, ","because all you need to do is to leave the drama to the real actors on Film1",["5102"],"Friends and family in a ","frenzy of rage",["5103"],"Since Film1 is for every type of household we made sure different actors showed up at our casting session. A young couple, a father and her daughter and two friends. They all got instructed to search for a movie for different reasons. And then the mayhem kicked in… The worse they acted, the better our point.","Pretty meta if you ask us, but the internet loved it. Bad actors play good actors to show that drama should be left to real actors.","To communicate to leave the drama to the real actors on Film1 we created a mashup of faces with very over the top emotions like anger and desperation.","Countless actors that didn’t make the cut but got some useful experience in rejection, production company Ruben Paul Ruben (especially Ruben in particular), Willie Wartaal (WiWa, Wiwaleantje) for his exemplary sense of irony and self-mockery, everybody at Film1 for their willingness to be surprised by us. And finally, Steven Seagal for just being Steven Seagal.","An exclusive electric offer.","We decided to build some rumor around the brand by leveling up their ride. Together with Pon, the mother brand behind Check and importer of Porsche, we offered an electric Porsche Taycan within the Check app for a limited period only.","Crowd roars, app crashes","The social stunt was a huge success for Check. The average of 300 app users a day was exceeded massively during the days of the campaign, climaxing in a peak of 3.000 users per hour. It even led to a temporary meltdown of the Check app. The amount of Instagram followers grew with 5% thanks to the campaign and several online news media published articles about the stunt.","Pon, production company Big Shots and the amazing engine acting skills of Tariq and Nour.","To answer this, a self-driving ambulance was built and unleashed on an unsuspecting audience in Amsterdam. The car drove to a staged accident in an effort to bring medical aid without a driver or other healthcare personnel. From this event we made different video edits for social media to create awareness for the issue.","HEALTHCARE NEEDS YOU","We created a dedicated website in which the beauty of working in healthcare was","displayed through three different testimonies. These people all decided to re-enter into healthcare after choosing different career paths. The living example of why working in healthcare can be so rewarding.","Our campaign video was picked up and shared by different online news and healthcare media outlets. In the following weeks the buzz around Medi Interim peaked and consultants of the organization reported only positive feedback from partners, clients, and others in the field of healthcare. Awareness for the issue was raised and Medi Interim was put on the map.","The ambulance in the video was in reality being steered by a stuntman, hidden inside the seating of the car. When the car arrived at the accident the doors opened automatically and a drone flew around to give first aid. To make this possible the ambulance itself was customized by Car Casting Holland.","The indestructible wire and needles of Car Casting Holland, the creativity, devotion and attention of director Jan Boon and his WeFilm crew, the cool feathers of Hendrik the stunt pigeon and the trust of the team at Medi Interim.","SAINTHILL GILDS, ","RESTORES AND ETERNALIZES","Sainthill is a workshop with a very specific purpose: to frame meaning. It doesn’t matter if a client has a photoprint of a family outing at Scheveningen beach or whether it’s van Gogh’s painting of that same location: Guy’s team handles everything with the same amount of care and attention. From gilding and restoration to producing brand new ones: Sainthill makes sure the frame does the work right. This mentality needed to be translated into a visual identity and brand story.","THE ART OF SWIPING","How do you make a craft like frame making and restoration come to life on a medium as virtual as a website? By literally zooming in on the work of Sainthill, we gave potential clients the freedom to explore the exceptional craft, detail and love that the team puts into their work. The copy put words to the essence of frame making according to Guy. And was turned into an aspiring tagline: You see more when you look better (‘Als je goed kijkt zie je meer’), Sainthill guilds, restores and eternalizes.","The lovely people at Sainthill Lijsten, Peter Binkhorst (Photography) and all the the framed art.","WORK GIVES YOU MORE THAN AN INCOME","Whether it’s a bump you’re suddenly facing in your current job or can’t find your way into the workplace at all: USG Restart believes that a big part of the secret of self worth is finding a job that sees and makes use of your talents. USG Restart is very good at making companies and colleagues see your talent. This message was at the heart of a brand redesign and campaign to reintroduce this wonderful company to a wider audience.","WE SEE YOUR TALENT","Some perceive the work of USG Restart as less relevant for business. We know better. Because people who work at a place where they are truly appreciated, are more productive people. USG Restart makes sure their candidates not only find their workplace but also stay happy and motivated for a long time. This all came together in a fresh tagline: On the road to work of value.","Since every case for USG Restart is based on a very personal and unique situation, one that people often don’t feel comfortable with talking about, we decided to make use of unique illustrations to show what USG Restart does and for whom. We dubbed this the Restart effect, in a breezy and uplifting slightly abstract style, we showed different but recognizable situations about work and life. Situations that USG Restart improved in a feel good way.","RESULTS","The result was a redesign that made sure people understood USG Restart not only has a very personal way of working, but also has an outspoken and optimistic outlook on work. We went for a brand design that made their pride palpable and added a let’s-fix-this mentality, thanks to witty headlines, warm photography, bold typography and bright colours, a combination that made them stand out in their field.","We couldn’t have done this without the thorough frame-of-mind (see what we did there) of Gino Hoiting and Bas Mooij, the human gaze of Jordi Huisman, the audibly appealing Nando Eweg and amazing Iryna Korshak.","Through an online game we dropped financial starters in front of a fictional ceo who was in the midst of a take over. This executive was of the old school kind and represented a career not worth pursuing. He was over de top egomaniac, bullish and ignorant. Laughably so.","As a player you had to listen to his financial questions, cut through his bullshit bingo and show the ceo that you actually know your stuff. Depending on the amount of answers you got right,the ceo would end the meeting on a different note. From very disappointed to let’s-play-golf-next-week. Giving the player an even more immersive experience.","We made sure this ceo was super cringy by styling him like something that walked straight out of the ‘Wall street’ movie set and having him say the most outrageous things about himself and the takeover he was supposed to manage. This way players felt more compelled to just be themselves and teach this dinosaur a lesson.","150 rows of Excel filled with financial jargon, the finely tuned sense of humor of director Nils Gerbens, the trust and input of Gerard Slot, critical eye of Nikki Wester (both USG Finance) and productional magic of Bo Polak.","To launch the product in an impactful way, we chose to turn the tables. We redesigned their website and turned it into dark mode. A pitch black launch campaign created intrigue for people who can see. And we put the target group of blind and visually impaired people at the center of our campaign: by making the campaign and website fully audio led.","Visit ","www.iamhable.com",["5104","5105"]," to experience it for yourself!","“MOST LIKELY THE ONLY TIME YOU CAN SUCCESSFULLY LAUNCH A PRODUCT WITHOUT HAVING TO SHOW IT”","Rec sound, Hable (voice over: Freek van Welsenis), Animation by Ruben Scheer","The vegan -yay!- condom brand Huzzy was founded to break down this image and empower everyone to feel free to have sex however they like it, no matter who they are. Sexual preference, gender, colour or bodysize shouldn’t be an obstacle. Having sex your way does not make you less of a person or dishonourable.","EXPLOITING THE NIPPLE POLICY","Why do social media like Instagram reject female nipples but approve to show male boobs? And why do sex-related brands in particular communicate with a predominantly white, female-led, perfect image? We wanted to use this weird policy and cultural insight in favour of our campaign.","We launched Huzzy on social media with a movie that contains full-on nude portraits of a diverse group of people, to expose our audience immediately to the core message: you should be free to shape your own sex life. By bringing the liberal message around sex in a direct way, we tested our audience’s own sexual-ethical compass: do you accept this or not?","DON’T LIKE WHAT YOU SEE? ","SUE US.","We knew in advance that social media like Instagram and Facebook would ban the video. That’s why we had a censored version of the video in place, containing graphic illustrations to cover the private parts. We uploaded this version right after the original version was taken down. It was accompanied with the statement that Instagram and Facebook aren’t as liberal about sex as the world should be. Immediately proving our message and getting even more traction from the online community.","LOVE IS FOR ALL ON ","HUZZY.LOVE",["5106"],"We developed the website ","www.huzzy.love",["5107"]," where people could choose to watch the original Huzzy video, or the censored social-media pleasing version. The player keeps track of how the visitors like to watch the video.","With an ease-of-purchase shopping module, some smart ux writing and of course a tempting package you're dying to get your hands on, the rubber johnnies went through the roof in no time.","POWER TO DEEN","Deen, one of the characters in the film are non-binary and were in transformation during the making of the film. They chose to participate because throughout their lives, they were never able to recognize themselves in advertising or popular culture. Notice how non-binary persons want to be addressed with they/them.","Kilos of M&M’s, coffee, Kodachrome 35mm film and the love and craftsmanship of Nirit Peled (director), Stephan Polman (dop), Blesz (spoken word and music), Bernie van Vlijmen (motion graphics), Gert-Willem Visser (editor), Iris Anne de Smit (illustrator), Anne de Ritter (producer), Jackie Ashkin (spoken word) and every lovely person in the 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Van start-up tot beursgenoteerde organisatie: uiteindelijk gaat het erom dat je een eerlijk, authentiek verhaal op een originele manier vertelt.","Want to know how we can help your company with recruitment?","Hoe doen we dat?",["5241"],"Deze bedrijven gingen je voor:","We live in an era where a brand has more touchpoints than a Satisfyer. So how do you keep control over all your marketing? We connect customer insights to data, making every aspect of your campaign measurable. And we identify all the opportunities for optimization. Numbers don't lie.",["5242"],"Ready to boost your marketing funnel?","Who do we ","service",["5243"],"?","digital marketeers",["5244"],"Want to know more about digital marketing? Ask for Puck or Wesley.",["5245"],["5246"]," digital marketing","Apart from numbers, we're also pretty good with words, coding, design and creative concepts. 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",["5261"],"You hear it all the time, but what exactly is a ",["5262"],"? In a single-day session, Higuita's digital marketers will collaborate with your team to analyze which channels of your brand still hold enormous growth potential. What is the shared goal? And what steps and experiments will lead to the right growth? Always based on hard data. Because that's one of the key qualities of our growth marketers: they make the right decisions based on data. Numbers don't lie.","A ONE-OF-A-KIND, INTERACTIVE WORKSHOP",["5263"],"Our Higuita Growth Workshop is customized to fit your unique business needs, whether you're B2B or B2C. In just one day, your entire team will learn how to think like a growth marketer. Through hands-on exercises, frameworks, and experimentation, we'll equip you with the tools and knowledge to drive growth. 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