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Maar voor sommige mensen is zo’n fantasie alles behalve vrijblijvend. Daarom zijn we happy dat Lot Of Happiness er is. Bij deze goede doelen-loterij gaat de helft van je inleg naar een van 450 Nederlandse erkende goede doelen. En zo verlies je dus nooit. ",{"type":"267","content":"1387"},["1388","1389","1390","1391","1392","1393","1394","1395","1396"],"Lot of Happiness","Win-winnaars winnen altijd",[],{"id":20723732,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1397","copyright":"41","fieldtype":"911","meta_data":"1398","is_external_url":false},"5ce3fa71-47d9-4e5e-936c-c889c7be7665",["1201","895","1169"],{"id":16507451,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1399","copyright":"41","fieldtype":"911","meta_data":"1400","is_external_url":false},"\nHet duurzame Nederlandse zeepmerk Seepje is sinds 2013 op missie om de wereld een schonere plek te maken. De “donkergroene” doelgroep is al overtuigd. Hoe zorgen we met een aangescherpte merkstrategie en nieuwe identiteit dat de lichtgroene massa Seepje ook uit het schap pakt of online bestelt? Tijd om de handen vuil te maken.",{"type":"267","content":"1401"},["1402","1403","1404","1405","1406","1407","1408","1409","1410","1411"],"Seepje","Een volledig opgefriste merkidentiteit",[],{"id":17298283,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1412","copyright":"41","fieldtype":"911","meta_data":"1413","is_external_url":false},"https://www.recsound.nl/","d636bbe5-a7cd-4e3c-b643-77d00af9560c",["895","1201","1327"],{"id":20654596,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1414","copyright":"41","fieldtype":"911","meta_data":"1415","is_external_url":false},"Zoals het bij de loodgieter kan lekken, zo rammelde de visuele identiteit van de Amsterdamse geluidsstudio REC Sound. Enter: Higuita. We wilden dat alles goed zou klinken, van visitekaartje tot landingspagina. ",{"type":"267","content":"1416"},["1417","1418","1419","1420"],"Een geluidsstudio die je moet horen",[],{"id":20654522,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1421","copyright":"41","fieldtype":"911","meta_data":"1422","is_external_url":false},"9f601cb0-f6f4-4279-b729-90bebf2a5708",["1169"],{"id":20653715,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1423","copyright":"41","fieldtype":"911","meta_data":"1424","is_external_url":false},"Er zijn talloze boeken over de beste pokerstrategieën, maar geen daarvan gaat over hoe je de meeste lol hebt aan de pokertafel. Governor Of Poker 3 is een social game voor je smartphone waar je niet speelt voor het geld, maar voor een vette cowboyhoed. Geen grap. ",{"type":"267","content":"1425"},["1426","1427","1428","1429","1430","1431","1432","1433","1434","1435"],"Voeg een beetje yeeehawww toe aan je dag",[],{"id":20653660,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1436","copyright":"41","fieldtype":"911","meta_data":"1437","is_external_url":false},"1ba1650c-9f50-4370-9fe9-89a25a579f6f",["1169","1312"],{"id":17360006,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1438","copyright":"41","fieldtype":"911","meta_data":"1439","is_external_url":false},"In Nederland gebruiken we met elkaar jaarlijks gemiddeld 4,2 miljoen kilo plastic shampoo- en douchegelflesjes. Natuurlijk weet iedereen inmiddels dat wegwerp-plastic hartstikke slecht is. Dat je die helaas ook in je badkamer tegenkomt en dat dit flink optelt, beseft nog niet iedereen. Seepje brengt hier verandering in en heeft de oplossing: duurzame douchegels en shampoos.",{"type":"267","content":"1440"},["1441","1442","1443","1444","1445","1446","1447","1448","1449"],"Spoel de klimaatzorgen van je af",[],{"id":17360003,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1450","copyright":"41","fieldtype":"911","meta_data":"1451","is_external_url":false},"57760807-0978-4bb0-a7d3-b7d93d0b8c3a",["895","1201","1169"],{"id":15997378,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1452","copyright":"41","fieldtype":"911","meta_data":"1453","is_external_url":false},"Werken in de zorg is bijzonder. Je krijgt er namelijk zoveel voor terug. Toch? Ja, maar de waarheid is ook dat het erg veeleisend en stressvol kan zijn. Voor veel mensen is het een roeping, maar voor de meesten is het een baan. Met dit inzicht hebben we een nieuwe merkpropositie, identiteit en campagne ontwikkeld voor VariantZorg, het Nederlandse uitzendbureau voor zorgprofessionals.",{"type":"267","content":"1454"},["1455","1456","1457","1458","1459","1460","1461","1462","1463"],"Variantzorg","Precies wat je dag nodig heeft",[],{"id":15997382,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1464","copyright":"41","fieldtype":"911","meta_data":"1465","is_external_url":false},"03e5cd8e-ec2f-4f79-a54d-285073f02967",["1169","1312"],{"id":15879253,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1466","copyright":"41","fieldtype":"911","meta_data":"1467","is_external_url":false},"Zakelijk autoleasen. Ben je er nog? Toppie. Het proces om je auto gefinancierd te krijgen is niet iets waar ondernemers naar uitkijken. Het is vaak onpersoonlijk en je bedrijf wordt grondig onderzocht. FinancialLease.nl doet het anders. Ze vereenvoudigen dat proces en luisteren daadwerkelijk naar de behoeften van de klant. Design studio Resoluut vroeg ons om een 360° campagne te bedenken die voortborduurt op de nieuwe merkidentiteit en positionering. Het resultaat werd beloond met nominatie voor de Dutch Interactive Award.",{"type":"267","content":"1468"},["1469","1470","1471","1472","1473","1474"],"FinancialLease.nl","Resoluut","Aan de bak",["1475"],{"id":15879252,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1476","copyright":"41","fieldtype":"911","meta_data":"1477","is_external_url":false},"ff15f224-d898-4386-83c1-70b1517ceebd",["1169","1312"],{"id":15977703,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1478","copyright":"41","fieldtype":"911","meta_data":"1479","is_external_url":false},"De beste boodschap die een duurzaam telefoonmerk kan verkondigen? “Koop ons niet.” De op één na beste? “Koop de Fairphone 5.” Deze smartphone heeft specificaties die vergelijkbaar zijn met de concurrentie, maar overtreft die met z’n modulaire design dat lang meegaat. Om dit goede nieuws voor onze planeet én smartphone-gebruikers (hoi allemaal) te delen, bedachten we een lanceringscampagne die zowel focust op het product als het merk.",{"type":"267","content":"1480"},["1481","1482","1483","1484","1485","1486","1487"],"Voor jou ontworpen. Eerlijk gemaakt.",[],{"id":15977701,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1488","copyright":"41","fieldtype":"911","meta_data":"1489","is_external_url":false},"1b71d9f2-8f24-4559-8c3c-21fb3d007db9",["895","1169"],{"id":15999651,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1490","copyright":"41","fieldtype":"911","meta_data":"1491","is_external_url":false},"Sinds de oprichting 50 jaar geleden heeft uitzendbureau Unique het altijd anders gedaan dan de concurrenten. Hun belangrijkste boodschap is niet voor niets 'Kijk verder.' Ze weten dat door verder te kijken dan alleen een cv of werkervaring van kandidaten, ze een meer persoonlijke, duurzamere match kunnen maken tussen opdrachtgever en werkzoekende. Eentje waarmee je ook echt groeit als persoon.",{"type":"267","content":"1492"},["1493","1494","1495","1496","1497","1498","1499","1500"],"Vind de baan die net zo unique is als jij",[],{"id":15999650,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1501","copyright":"41","fieldtype":"911","meta_data":"1502","is_external_url":false},"https://www.godo.nl/",["895","1201","1327"],{"id":16000245,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1503","copyright":"41","fieldtype":"911","meta_data":"1504","is_external_url":false},"Als je op zoek bent naar een nieuwe baan of collega binnen design, development of een andere digitale rol, dan is GoDo jouw go-to recruitmentbureau. Ze zijn net zo leuk als de banen die ze aanbieden. Omdat ze alles willen weten over hun klanten en kandidaten. Ja, alles. Zelfs de namen van hun huisdieren. Zo vinden ze altijd de juiste match. Wij verzorgden de rebranding en een nieuwe website die perfect past bij GoDo’s levendige persoonlijkheid.",{"type":"267","content":"1505"},["1506","1507","1508","1509","1510","1511"],"Een rebranding en website die matcht ",[],{"id":16000246,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1512","copyright":"41","fieldtype":"911","meta_data":"1513","is_external_url":false},"2221d8c0-c0e2-4bdd-857b-0b0427cf4e0f",["1169","1312"],{"id":16000440,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1514","copyright":"41","fieldtype":"911","meta_data":"1515","is_external_url":false},"\nMet een tsunami aan kijkopties op streamingdiensten kan het kiezen van een film om te kijken een drama zijn; vier op de tien mensen geven zelfs op tijdens de zoektocht vanwege besluiteloosheid en keuzestress. Maar niet getreurd. Met de vier lineaire, reclamevrije filmkanalen van Film1, is er altijd een goede film om te kijken.",{"type":"267","content":"1516"},["1517","1518","1519","1520","1521","1522","1523"],"Laat het drama aan de echte acteurs over",[],{"id":16000442,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1524","copyright":"41","fieldtype":"911","meta_data":"1525","is_external_url":false},"49f3d3df-5307-4389-8602-4012a7f35416",["1169","1312"],{"id":16001475,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1526","copyright":"41","fieldtype":"911","meta_data":"1527","is_external_url":false},"Het elektrische deelscooter platform Check wil de nummer 1 zijn in ‘shared mobility’ in grote Nederlandse steden. Ze vroegen ons om een social media-campagne te maken om de merkvoorkeur te vergroten en het aantal verhuurtransacties een boost te geven. Check, dubbel check.",{"type":"267","content":"1528"},["1529","1530","1531","1532","1533","1534","1535"],"De elektrische staredown",[],{"id":16001479,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1536","copyright":"41","fieldtype":"911","meta_data":"1537","is_external_url":false},"https://medi-interim.nl/","af4a8559-139b-44b6-95a7-0695d22d077f",["1327","1311","1169"],{"id":16001719,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1538","copyright":"41","fieldtype":"911","meta_data":"1539","is_external_url":false},"\nMedi Interim zorgt goed voor de loopbanen van zorgprofessionals. Geen gemakkelijke taak in een sector die tal van uitdagingen kent. Één daarvan is uiteraard het tekort aan mensen. Dus de retorische, maar dringende vraag die Medi Interim aan de mensen stelde was: kan de gezondheidszorg nog functioneren zónder hen?\n",{"type":"267","content":"1540"},["1541","1542","1543","1544","1545","1546","1547"],"Een zelfrijdende ambulance die zorgpersoneel vervangt",[],{"id":16001717,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1548","copyright":"41","fieldtype":"911","meta_data":"1549","is_external_url":false},"https://www.sainthill.nl/","455b3ce4-4ceb-47c9-bb19-18d346716f19",["895","1201","1327"],{"id":16002556,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1550","copyright":"41","fieldtype":"911","meta_data":"1551","is_external_url":false},"Guy Sainthill leeft zijn droom. Eentje waarin hij wordt omringd door wereldberoemde kunst en zeer gespecialiseerde ambachtslieden. Hij en zijn team zorgen ervoor dat al die prachtwerken net zo spectaculair worden ingelijst als de kunst zelf. Maar dat zie je alleen als je weet waar je naar moet kijken. Het was dan weer onze droom om Guy's droom vast te leggen in een website en een merkverhaal. #droomkomenuit",{"type":"267","content":"1552"},["1553","1554","1555","1556","1557","1558"],"SAINTHILL LIJSTEN","Als je goed kijkt zie je meer",[],{"id":16002561,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1559","copyright":"41","fieldtype":"911","meta_data":"1560","is_external_url":false},"https://usgrestart.nl/","d4fa3928-4ce2-4835-8bd4-e2acba13e563",["895","1201","1169","1312"],{"id":16002955,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1561","copyright":"41","fieldtype":"911","meta_data":"1562","is_external_url":false},"\nHet is misschien lastig voor te stellen, maar een baan hebben of vinden is niet zo vanzelfsprekend als het lijkt. Oh hallo USG Restart! Dit uitzendbureau begeleidt mensen die willen werken, maar moeite hebben om een baan te vinden op een plek die hun talent erkent. Klinkt goed toch?",{"type":"267","content":"1563"},["1564","1565","1566","1567","1568","1569","1570","1571","1572","1573"],"Opstaan. Doorgaan. Baan.",[],{"id":16002956,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1574","copyright":"41","fieldtype":"911","meta_data":"1575","is_external_url":false},"two-column","https://usgfinance.nl/ik-zoek-werk/praat-money-met-me","ce3137b7-3dca-4c95-a3cb-f542e7b0e7dd",["895","1201","1327","1169"],{"id":16007986,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1576","copyright":"41","fieldtype":"911","meta_data":"1577","is_external_url":false},"\nUSG Finance heeft een mensgerichte aanpak. Alleen als je helemaal jezelf bent, kun je het beste uit jezelf halen. Dit klinkt mooi in theorie. Maar om deze boodschap over te brengen en het juiste type starters in finance aan te trekken, hebben we besloten om dat te testen.",{"type":"267","content":"1578"},["1579","1580","1581","1582","1583"],"Finance professionals werven met een gladde CEO",[],{"id":16007987,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1584","copyright":"41","fieldtype":"911","meta_data":"1585","is_external_url":false},"https://www.iamhable.com/","471ba00c-b0c9-47ef-991d-ed4b43994645",["895","1201","1327"],{"id":16008092,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1586","copyright":"41","fieldtype":"911","meta_data":"1587","is_external_url":false},"Hable is een controller in broekzakformaat om smartphones volledig toegankelijk te maken voor mensen die blind of slechtziend zijn. Omdat elk persoon dat niet kan zien dezelfde voordelen van een smartphone moet kunnen ervaren als wie dan ook.",{"type":"267","content":"1588"},["1589","1590","1591","1592","1593","1594"],"Een product zo mooi dat je het moet horen",[],{"id":16008095,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1595","copyright":"41","fieldtype":"911","meta_data":"1596","is_external_url":false},"https://huzzy.love/","d7bad216-f47f-4733-b68b-ee322919f8a8",["895","1327","1169"],{"id":16008170,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1597","copyright":"41","fieldtype":"911","meta_data":"1598","is_external_url":false},"Jarenlang zetten condoom- en andere seksgerelateerde merken stereotypen neer van doelgroepen en seksueel gedrag. Voornamelijk masculien, perfect in beeld gebracht, heteroseksueel en wit. Beetje ouderwets, vind je niet?",{"type":"267","content":"1599"},["1600","1601","1602","1603","1604","1605","1606","1607","1608"],"Hoe word je een inclusief condoommerk in een conservatieve markt?",[],{"id":16008175,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1609","copyright":"41","fieldtype":"911","meta_data":"1610","is_external_url":false},["1611","1612","1613"],["1614"],{"text":"1615","type":"1616"},{"text":"1617","type":"1616","marks":"1618"},{"text":"1619","type":"1616"},"campaign","https://a.storyblok.com/f/231719/1760x728/3168c48e2d/mr-jealousy-case-header.jpg",{},["1620"],{"_uid":"1621","items":"1622","config":"205","component":"236"},{"_uid":"1623","offset":"214","columns":"215","content":"1624","component":"208"},{"_uid":"1625","items":"1626","config":"1627","component":"236"},{"_uid":"1628","offset":"1629","columns":"1630","content":"1631","component":"208"},{"_uid":"1632","items":"1633","config":"205","component":"236"},{"_uid":"1634","offset":"214","columns":"215","content":"1635","component":"208"},{"_uid":"1636","items":"1637","config":"205","component":"236"},{"_uid":"1638","offset":"214","columns":"1639","content":"1640","component":"208"},"https://a.storyblok.com/f/231719/1752x1192/0d5d2969eb/mr-jealousy-out-of-home-thumbnail.jpg",{},"Wim Kieft met hondje in CANAL+ campagne van 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Onze digital team ontwerpt en bouwt landingspagina's die optimaal aansluiten of werken binnen je bestaande online omgeving.",{"type":"847","content":"4818"},{"type":"847","content":"4819"},{"type":"907","attrs":"4820","content":"4821"},{"type":"847","content":"4822"},"USG Finance - Praat money met me","545765bd-285b-461d-925e-cf9ddc8ddada",{"id":16007986,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1576","copyright":"41","fieldtype":"911","meta_data":"4823","is_external_url":false},"Praat money met me header","USG Professionals","165f08f1-a55f-497a-80f4-351f178764d3",{"id":17086558,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"4810","copyright":"41","fieldtype":"911","meta_data":"4824","is_external_url":false},"USG Professionals header","1. Website analyse & optimalisatie","Zoals het houten bordje naast de voordeur van één van onze marketeers luidt: live, laugh, convert. En bij converteren hoort meten, want cijfers liegen niet. Dus die houden we bij in een retestrak dashboard aangepast aan jouw wensen. Maar ook de juiste analytics-kanalen zetten we op en we doen er alles aan om je website meetbaar te maken, zoals met Google Tag Manager. Natuurlijk helpen we je team om handig te worden met het dashboard. In de woorden van Rick Astley: “Never gonna give you up. Never gonna let you down.”","2. Digitale marketing campagnes","Online is where it’s at. Maar waar moet je je op richten in dit razendsnelle landschap? Wij weten waar je doelgroep online zit en bepalen zo de strategie voor je digitale campagne en zetten die op. “Is het niet gemeten, dan is het niet gebeurd,” is het credo van onze marketeers. Zij blijven je campagne constant monitoren, waardoor we tussendoor kunnen optimaliseren en jij aan het einde van de rit precies weet wat het heeft opgeleverd. ","3. Growth marketing","Buzz word bingo! Maar die levert wel meteen tien punten op. Want bij growth marketing vinden we optimalisatie-mogelijkheden voor je gehele marketing. Onze conversie-connaisseurs kijken waar je kansen liggen, altijd aan de hand van de data. Dat doen we graag samen met je marketingteam voor interne inzichten. Wat we doen: van marketingdata-analyse, tot het opstellen van actiepunten en bedenken en uitvoeren van testen. Of we komen bij je langs voor een growth workshop. Want keihard converteren kun je leren.",{"type":"847","content":"4825"},"c88a6169-0546-4b9a-8aec-822c95c2b915",{"id":21186461,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"4801","copyright":"41","fieldtype":"911","meta_data":"4826","is_external_url":false},{"type":"907","attrs":"4827","content":"4828"},{"type":"847","content":"4829"},{"type":"847","content":"4830"},{"type":"847","content":"4831"},"8920dd08-648e-42ef-84d6-974f28a69707",{"id":"915","url":"41","linktype":"74","fieldtype":"44","cached_url":"916","story":"917"},"6fbcfc2e-5217-4ae2-b132-3ca53a9b93d0",{"id":"894","url":"41","linktype":"74","fieldtype":"44","cached_url":"896","story":"897"},"b5fbd8ea-7cfb-47ce-9b71-b4f58f1012dd",{"id":"882","url":"41","linktype":"74","fieldtype":"44","cached_url":"918","story":"884"},"c69fadc9-3805-4751-aeb1-6ca81487a8a7",{"id":"888","url":"41","linktype":"74","fieldtype":"44","cached_url":"889","story":"890"},"7009fc5e-82b2-49f9-9e9a-fd821e087469",{"id":"898","url":"41","linktype":"74","fieldtype":"44","cached_url":"899","story":"900"},"8efd7b86-8bca-410c-a040-b79a456ab556",{"id":"891","url":"41","linktype":"74","fieldtype":"44","cached_url":"892","story":"893"},{"type":"847","content":"4832"},{"type":"847","content":"4833"},{"type":"907","attrs":"4834","content":"4835"},{"type":"847","content":"4836"},"Praat money met me - usg finance","6a7392df-1d9b-4671-9be4-d92cb11d27f7",{"id":16008017,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"4837","copyright":"41","fieldtype":"911","meta_data":"4838","is_external_url":false},"Sainthill website","538dae8f-17e0-4913-8424-9ad7694ae2fb",{"id":16002533,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"4839","copyright":"41","fieldtype":"911","meta_data":"4840","is_external_url":false},"0d2c85d4-ed83-43fc-8e7d-6ad28c35137c","1. Strategie & informatieflow","Uit ons initiële onderzoek rolt een strategisch advies. Hiermee gaan we naar de digitale tekentafel en bepalen we de informatiearchitectuur van je website. Dat is niet alleen een goed galgje-woord, maar het zijn ook alle stappen die gebruikers op je website doorlopen en welke informatie ze daarbij te zien krijgen. ","e897c1df-3057-40e7-8c14-18b56798d622","2. Digital design","Na de inventarisatie volgt het interactie-ontwerp en daarna het digitale design traject. Onze geïntegreerde aanpak van UI- en UX-design en copywriting zorgt voor een optimale ervaring voor je websitegebruikers. Omdat het design team onder één dak werkt met de developer ontstaat hier geen ruis en winnen we tijd in elke sprint. Digital design zit in ons dna. Zo ontwerpen we telkens omgevingen die gebruikers raken en aanzetten tot actie.","1f7eb450-b631-4a5e-91e3-ff8f266b023e","3. Development","De designs brengen we tot leven middels een moderne tech stack bestaande uit React JS, NextJS en (S)Css modules. Als CMS gebruiken we bij voorkeur Storyblok vanwege de gebruiksvriendelijke interface.","cce2a04d-c4b1-49c8-8804-ea53759984e1","4. Hosting & Onderhoud","Omdat we altijd kiezen voor hosted oplossingen, zoals Vercel, verloopt het development proces soepel en kun je tijdens het development proces meekijken. Het grootste bijkomende voordeel is dat er geen onderhoud en downtime is.",{"type":"847","content":"4841"},"6b0b56cc-7d9e-4cae-8e19-ada95e3a3e5c",{"id":21186461,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"4801","copyright":"41","fieldtype":"911","meta_data":"4842","is_external_url":false},{"type":"907","attrs":"4843","content":"4844"},{"type":"847","content":"4845"},{"type":"847","content":"4846"},{"type":"847","content":"4847"},"28e3d2a8-c8b1-4942-8f49-e40de2d83be7",{"id":"915","url":"41","linktype":"74","fieldtype":"44","cached_url":"916","story":"917"},"8000b77a-0751-408f-8d20-1aaafcd19d1b",{"id":"894","url":"41","linktype":"74","fieldtype":"44","cached_url":"896","story":"897"},"a423215a-3002-4dd3-8990-b53ca73d6089",{"id":"882","url":"41","linktype":"74","fieldtype":"44","cached_url":"918","story":"884"},"f35b6ce7-baad-47ed-9d38-e58df3adc82e",{"id":"888","url":"41","linktype":"74","fieldtype":"44","cached_url":"889","story":"890"},"259a6fc1-eadd-401a-a42f-c74aa7aaa34c",{"id":"898","url":"41","linktype":"74","fieldtype":"44","cached_url":"899","story":"900"},"9a254cdc-fbd7-44c0-94e4-0a1e36282427",{"id":"891","url":"41","linktype":"74","fieldtype":"44","cached_url":"892","story":"893"},{"type":"847","content":"4848"},{"type":"847","content":"4849"},{"type":"907","attrs":"4850","content":"4851"},{"type":"847","content":"4852"},"Variantzorg brand guide","9337bc23-56b7-46c8-808a-de398bcfd509",{"id":15997823,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"4853","copyright":"41","fieldtype":"911","meta_data":"4854","is_external_url":false},"Seepje brand identity","4341849c-716f-4ca4-b286-a691ae945f38",{"id":17250747,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"4855","copyright":"41","fieldtype":"911","meta_data":"4856","is_external_url":false},"Seepje identity","f0cf798c-1ee1-4ff6-a70b-becbae88ab2d","1. Strategie workshop","Een future-proof visual identity begint met de kick van je merk, product of dienst. Wat is de essentie? Die vinden we samen in onze gepatenteerde, critically acclaimed en onvolprezen Brand Kick workshop. Geen sessie waarvan je bij voorbaat al gaapt. Nee, eentje waar je uitloopt zoals Wim Hof na een ijsbad. Bomvol energie en vooral: richting. Hier rollen positionering, kernwaarden en een merkbelofte uit. Daar begint het mee. Hoppa.","2. Art-direction & design","Een groot shampoomerk riep ooit: Wat mooi is, moet mooi blijven. En zo is het ook met de looks van je merk. Het moet net zo hard blijven plakken als het lang mee moet gaan. Onze art directors en designers zorgen telkens voor een onderscheidend visueel concept. Uitgedacht in een flexibel systeem of brand guide. Zo geven we je merk alle ruimte om te shinen. ","3. Motion design","We doen er alles aan om mensen in beweging te krijgen. Motion design stopt een stoot energie in je merk en brengt je huisstijl tot leven. Bewegende grafische elementen benadrukken én versterken je merkboodschap. En (ver)leiden de bezoekers van je app of website op een prettige manier door je aanbod. ","Als het niet is gemaakt, bestaat het niet. Daarom kunnen we alle onderdelen van de visuele identiteit die we bedenken zelf produceren of brengen we de beste experts aan tafel. Het komt tot leven in animatie, fotografie, film en web. ",{"type":"847","content":"4857"},"5b2c4378-8878-4246-aae9-5802cfa6c384",{"id":21186461,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"4801","copyright":"41","fieldtype":"911","meta_data":"4858","is_external_url":false},{"type":"907","attrs":"4859","content":"4860"},{"type":"847","content":"4861"},{"type":"847","content":"4862"},{"type":"847","content":"4863"},"5c2e86b9-4375-4408-9f38-cc46eadce774",{"id":"915","url":"41","linktype":"74","fieldtype":"44","cached_url":"916","story":"917"},"904bb44c-a800-43d2-8a21-f8ce13ccaa3b",{"id":"894","url":"41","linktype":"74","fieldtype":"44","cached_url":"896","story":"897"},"9951de75-d973-4ea7-9adb-fa93e2ba8e40",{"id":"882","url":"41","linktype":"74","fieldtype":"44","cached_url":"918","story":"884"},"1e0fad68-73ea-4fd5-abfb-8d0c6125cb6f",{"id":"888","url":"41","linktype":"74","fieldtype":"44","cached_url":"889","story":"890"},"6bb69d5b-7124-4c89-a827-b2b168b68ef3",{"id":"898","url":"41","linktype":"74","fieldtype":"44","cached_url":"899","story":"900"},"a3dbec0d-db2e-44e8-bff8-30afbb9fe9c6",{"id":"891","url":"41","linktype":"74","fieldtype":"44","cached_url":"892","story":"893"},{"type":"847","content":"4864"},{"type":"847","content":"4865"},{"type":"907","attrs":"4866","content":"4867"},{"type":"847","content":"4868"},"Godo digital design","d8b7d1b0-0fd7-442c-9caa-33c5c0883d1c",{"id":16000250,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"4869","copyright":"41","fieldtype":"911","meta_data":"4870","is_external_url":false},"Godo","Restart design","746e2a9e-349f-437c-b8fa-a3ad05b73a4e",{"id":16002942,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"4871","copyright":"41","fieldtype":"911","meta_data":"4872","is_external_url":false},"Restart web image","1. UX-research","Een digitaal product ontwerpen dat de verwachtingen van jou én je doelgroep overtreft, vergt onderzoek. We brengen eerst de sterke en verbeterpunten van je huidige website aan het licht. Heeft je gebruiker na hottentottententententoonstelling te zeggen nog niet kunnen vinden wat-ie zocht? Dan gaat daar iets mis. Ook brengen we behoeftes van je doelgroep in kaart en analyseren we grondig wat je concurrenten op het interwebs doen.","2. Strategie & informatieflow","Uit ons onderzoek rolt een strategisch advies. Vervolgens gaan we hiermee naar de digitale tekentafel en bepalen we de informatiearchitectuur van je website. Dat is een goed galgje-woord, maar het zijn ook alle stappen die gebruikers op je website doorlopen en welke informatie ze daarbij te zien krijgen. Hier zijn bread crumbs meer dan waarmee je van die gefrituurde garnalen maakt. ","3. UX-design","Wil je dat je gebruiker je merkverhaal leert kennen, een contactformulier invult, weet of ‘ie een korte broek aan kan vandaag? Of allemaal? Wat het doel van je tool ook is, wij denken dat uit in de ideale user experience. Die ontwerpen we stap voor stap, helemaal afgestemd op de behoeftes van je doelgroep. Zo creëren we de bouwtekening van je website (wireframe) en focussen we op de interactie met de gebruiker. We bedenken wat er gebeurt tijdens het klikken, hoveren en scrollen. ","4. UX-copy","Je website is het podium van je merk. Het is belangrijk om hier je merkstem te laten klinken, en tegelijk je gebruiker bij de hand te nemen. Dat doen onze copywriters met pakkende headers, verhalende bodyteksten en call-to-actions waar je niet omheen kunt. ‘Klik hier om een iPhone te winnen’ bijvoorbeeld. Wie is er niet groot mee geworden.","78bfaa94-1683-40f1-bb19-2830ad85ee03","5. UI-design","Een website volledig ontworpen met geluid? Dat kan. (Hoi RECsound). Een glitter niezende eenhoorn op scroll? Kan ook. Onze UI-designers bedenken echt alles, als het maar bij je doelgroep past. Dit is hoe je merk tot leven komt op je website. Waar we van gebruikservaring naar belevenis gaan. Terwijl je als bezoeker ook in één oogopslag weet waar je moet zijn. Een gelikte user interface = happy face :)",{"type":"847","content":"4873"},"f5b1e801-5a9e-405d-a3a5-3cb06b510303",{"id":21186461,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"4801","copyright":"41","fieldtype":"911","meta_data":"4874","is_external_url":false},{"type":"907","attrs":"4875","content":"4876"},{"type":"847","content":"4877"},{"type":"847","content":"4878"},{"type":"847","content":"4879"},"d9abe142-50dd-4c3b-83f4-f929a998cfba",{"id":"915","url":"41","linktype":"74","fieldtype":"44","cached_url":"916","story":"917"},"1088806b-ccea-4af6-be70-af6075323b39",{"id":"894","url":"41","linktype":"74","fieldtype":"44","cached_url":"896","story":"897"},"dba91d80-731f-434e-b328-c41561659e5c",{"id":"882","url":"41","linktype":"74","fieldtype":"44","cached_url":"918","story":"884"},"d6876bbe-32d1-4845-a787-0259f29db466",{"id":"888","url":"41","linktype":"74","fieldtype":"44","cached_url":"889","story":"890"},"c86a0213-87eb-4130-8cbe-4c307d597e37",{"id":"898","url":"41","linktype":"74","fieldtype":"44","cached_url":"899","story":"900"},"2957d154-9764-495e-8fd1-f0b3e447737c",{"id":"891","url":"41","linktype":"74","fieldtype":"44","cached_url":"892","story":"893"},{"type":"847","content":"4880"},{"type":"847","content":"4881"},{"type":"907","attrs":"4882","content":"4883"},{"type":"847","content":"4884"},"4e6aa157-0dd5-40b6-ba8c-d22277d7eafc",{"id":17224784,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"4885","copyright":"41","fieldtype":"911","meta_data":"4886","is_external_url":false},"c230194b-94e8-449f-8929-56c6e973dd2e",{"id":17225795,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"4887","copyright":"41","fieldtype":"911","meta_data":"4888","is_external_url":false},"PMMM tijdelijk",{"type":"907","attrs":"4889","content":"4890"},{"type":"847","content":"4891"},{"type":"847"},{"type":"847","content":"4892"},{"type":"847"},"1. Maturity Analyse","Op basis van het Growth Maturity Model kijken we bedrijfsbreed naar de huidige stand van zaken van je digital marketing. Hoe zijn je kanalen nu ingericht? Wat presteert goed en wat gaat er minder? Ook bepalen we hier de doelstelling op lange termijn, zodat het hele team effectief toewerkt naar hetzelfde, hogere doel.","2. Frameworks als roadmap","Op interactieve wijze maken we samen een gedetailleerde roadmap om de doelstellingen te bereiken. Dit doen we met verschillende frameworks die allemaal op hun eigen manier bij elkaar optellen. Zo werken we met het Growth Model Canvas en de Pirate Funnel als perfecte tools voor je team. ","3. Doelgerichte groeiexperimenten","Hier bepalen we de stappen die je meteen kunt zetten om de roadmap uit te voeren. Op basis van KPI’s, concrete data en doelstellingen zetten we hands-on groeiexperimenten op die je meteen in de praktijk kunt brengen. Door ze onder teamleden te verdelen, creëren we ownership, bevorderen we samenwerking en worden doelen sneller bereikt.",{"type":"847","content":"4893"},"eaccb108-06d4-4e3f-9581-033d0d14efe6",{"id":17225766,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"4894","copyright":"41","fieldtype":"911","meta_data":"4895","is_external_url":false},"Growth Canvas","8c23745c-24f1-4c9d-ae62-f786a4c331ab",{"id":17224785,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"4896","copyright":"41","fieldtype":"911","meta_data":"4897","is_external_url":false},"Pirate funnel","c71a355c-f522-447a-bb77-08962b87eb3c","🎯","Een gezamenlijk doel op bedrijfs- en individueel niveau","782410a0-ec2f-4411-943d-09e1ac8c2de3","🧮","Meer data-gedrevenheid van je organisatie","b994d955-cfeb-47ff-a354-47c079c43d62","🦉","Een duidelijk overzicht van je marketing funnel","6611d333-fb70-4b4f-888f-9c122690308d","💫","Pijnpunten omgezet in actiepunten voor groei","9e8e9414-0c1c-4229-8f22-a28768821530","🛠️","Kant-en-klare toolkit voor een vliegende start","76ec71d0-f1b2-41e0-b2f7-09e89e3fe24e","❤️‍🔥","En niet onbelangrijk: een geïnspireerd en geïnformeerd team","b8429e22-3efa-4b26-9c04-92c148d523ee",{"id":21186461,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"4801","copyright":"41","fieldtype":"911","meta_data":"4898","is_external_url":false},{"type":"907","attrs":"4899","content":"4900"},{"type":"847","content":"4901"},{"type":"847","content":"4902"},{"type":"907","attrs":"4903","content":"4904"},{"type":"847","content":"4905"},"Endore Closeup","7ce0123a-9583-46e7-bf85-12a97064a042",{"id":16887767,"alt":"4409","name":"41","focus":"41","title":"41","source":"41","filename":"4906","copyright":"41","fieldtype":"911","meta_data":"4907","is_private":false,"is_external_url":false},"Endore close up","04e015c6-2480-458d-972a-13641c214366",{"id":15997378,"alt":"41","name":"41","focus":"41","title":"41","source":"41","filename":"1452","copyright":"41","fieldtype":"911","meta_data":"4908","is_external_url":false},"Seepje still","Waar zit de kick van je merk, product of dienst die doelgroepen in beweging brengt? Die vinden we samen in onze gepatenteerde, critically acclaimed en onvolprezen brand kick workshop. Geen sessie waarvan je bij voorbaat al gaapt. Nee, eentje waar je uitloopt zoals Wim Hof na een ijsbad. Bomvol energie en vooral: richting. Hier rolt je doelgroep, positionering en merkbelofte uit waarmee je aan de slag kunt. Hoppa.","Woorden zijn in deze visuele tijd belangrijker dan ooit. Om je lachspieren te trainen of te overtuigen. De toon van je merk wordt door onze copywriters dan ook meteen gezet. Van manifesten die de hele boardroom in lichterlaaie zetten tot keihard converterende headings: spelen met taal is serious business.","Een groot shampoomerk riep ooit: Wat mooi is, moet mooi blijven. En zo is het ook met de looks van je merk. Het moet net zo hard blijven plakken als het lang mee moet gaan. Onze art directors en designers zorgen voor onderscheidende visuele branding. Uitgedacht in een flexibel systeem of brand guide. Zo geven we je merk alle ruimte om te shinen. 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blinds naar de straat brengen",["5230"],"Mr. Jealousy is een Nederlandse fabrikant en online webshop van de ‘finest’ jaloezieën. Het merk heeft een selectie van verleidelijke kleuren en afwerkingen die net even anders zijn dan de standaard kleurloze collecties die we al kennen. We zagen dat de digitale billboards tegenwoordig ook een soort venster op de wereld zijn. En vensters hebben jaloezieën nodig, Toch?",["5231"],"We bedachten dat Mr.Jealousy het perfecte merk zou zijn om de overgang op deze schermen tussen verschillende advertenties en animaties te ‘sponsoren’. In de digital-out-of-home schermen van Ocean Outdoor hebben we de advertentie- en animatie feed zo weten aan te passen dat tussen elke video de Mr. Jealousy jaloezieën even inschuiven, sluiten en weer openen. ",["5232"],"Elke zes seconden vallen er weer nieuwe, felgekleurde jaloezieën over de volgende advertentie. Hierna openen de lamellen weer en is er de volgende advertentie te zien. Op die manier krijgt het straatbeeld wat kleur en krijgt dit merk alle ogen op zich gericht op een moment dat je het niet verwacht. Zonder copy. Zonder te schreeuwen. Alleen het product. ",["5233"],"Brons bij de Digital Creative Competition ",["5234"],"De jury van de Ocean Digital Creative Competition bekroonde dit idee met een bronzen award en 125.000 euro aan mediawaarde. Een flinke prijzenpot waardoor duizenden Nederlanders in het voorjaar van 2025 werden getrakteerd op de jaloersmakende jaloezieën in hun eigen stad.",["5235"],"We hadden dit niet gekund zonder","Alex Vrees en Lennart Veenendaal van Mr. Jealousy en het team van Ocean Labs.",["5236"],{"color":"5237"},"Van het rechter naar het linkerrijtje",["5238"],"De uitdaging? Voetbalfans weten niet dat je via CANAL+ alle wedstrijden van de Eredivisie kunt kijken, voor de laagste prijs van Nederland. Een geweldig aanbod dus, dat we op een opvallende manier aan de doelgroep moesten overbrengen in een online campagne. ",["5239"],"Drama op het veld én in de studio",["5240"],"CANAL+ zendt niet alleen films en series uit, maar produceert ze ook. Daarom kozen we een filmische, verhalende aanpak voor deze campagne. Met regisseur Robin Kikic maakten we verschillende online video’s in dezelfde look en feel, spanning en humor die de doelgroep kent uit hun favoriete films en series. Zo zorgden we voor een onderscheidende link met het gedrag van voetbalfans. ",["5241"],"Een voetbalicoon met humor",["5242"],"Dat CANAL+ voetbalcultuur snapt maakten we duidelijk door voetbalicoon Wim Kieft een rol te geven. Eentje waarin hij zichzelf kon zijn zonder gekunsteld acteerwerk en die getuigt van de nodige zelfspot. De campagne bestond uit een lange filmische video, een 30” commercial, korte edits voor social en retargeting rondom topwedstrijden. ",["5243"],"Niet spotten met Kieft",["5244"],"De glansrol van Wim Kieft leidde tot flink wat aandacht op X, in vakpers en in de reguliere media, onder andere in het onder de doelgroep zeer goed bekeken Vandaag Inside. 'Want over Kiefts verslaving moet je geen grappen maken,' zei Johan Derksen, harde grappenmaker bij uitstek. En Kieft zelf? Die had al tijdens de shoot en in het persbericht aangegeven dat hij de humor enorm kan waarderen. Gemakshalve liet Derksen net die quote van Wim achterwege. Missie geslaagd.",["5245"],"‘Iedereen die me kent weet dat ik behoorlijk wat zelfspot heb. Dus zo’n grappig script is een cadeautje.’ - Wim Kieft",["5246","5247"],"We hadden dit niet gekund zonder…",["5248"],"De aanvoerdersband van regisseur Roby Kikic en zijn doeltreffende een-tweetjes met DOP Tobias van Daal, de spreekkoren van sounddesigner David Coehorst, de overtuigende schwalbes van de hele cast, de geweldige clubkleuren van Het Kleurlokaal en de technische staf van CANAL+: Ingrid Timmer en Elske Polderman. ",["5249"],"In een landschap van voornamelijk kleurloze groothandelproducten hebben we een merk neergezet voor de Europese markt waar je zintuigen niet omheen kunnen: van een nieuwe visuele identeit en verpakking tot tone-of-voice en communicatie.",["5250"],"We positioneerden Garly als een gezellige huisgenoot in de keuken. Een beetje als je kwieke oma die je handige trucjes leert om super smakelijke gerechten op tafel te zetten. De uitgangspunten: Internationaal, warm, licht nostalgisch, comfort (food). Uitgesproken maar zonder poespas. Net als het product zelf.",["5251"],"Het logo is gemaakt op basis van ‘Gooper’, een eigenwijze variant op het bekende font Cooper Black; een klassieker die je vaak terugziet in food-gerelateerde communicatie van vroeger. Deze variatie heeft iets meer rondingen. Door de plaatsing in combinatie met de bonkige letters van het font ‘Zonk’ krijgt het geheel een speels en vriendelijk karakter met een knipoog naar vroeger.",["5252"],"In een versvak overspoeld met lieflijk groen en biologisch beige kozen wij juist voor een palet met opvallend rood en geel. Rood: de universele kleur van de liefde. Een stevige signaalkleur die je doet denken aan de fluweel geurende pastasaus van je ouders. Of oma (daar is ze weer). Met geel als tegenhanger voor een vrolijk en optimistisch contrast.",["5253"],"De verpakkingscriteria: een lage prijs per verpakking, licht van gewicht en efficient te verpakken voor vervoer. Met een goede zichtbaarheid van het product zelf om direct duidelijk te maken dat het gaat om vers gepelde knoflook zonder toevoegingen. Met een label opvallend genoeg om je interesse te wekken als je voor het versschap staat.",["5254"],"Alle communicatie is minimalistisch ingestoken. Grote headings met speelse copy en het product, verder niets. Dat past goed bij de knoflook van Garly: vers, smaakvol en met een goede kick. 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Soms hoef je er alleen maar naar te kijken door de ogen van een kind.’ Een van de hoogtepunten van de merkpositionering is deze feestelijke seizoenscampagne rondom speelgoed. Om (groot)ouders te inspireren om tweedehands speelgoed cadeau te doen in plaats van nieuw, nodigden we 14 Nederlandse families uit voor een unieke speelgoedtest. ",["5370"],"Om de kinderen en hun ouders een ander perspectief te geven op de waarde van tweedehands speelgoed.",["5371"],"Zonder script","Onder leiding van regisseur Tom Rijpert slaagden we erin om echte reacties van zowel ouders als kinderen vast te leggen. De families wisten niet dat ze voor Marktplaats kwamen. Bij aankomst werd gevraagd om de ouders hun mening over het cadeau doen van tweedehands speelgoed in plaats van nieuw. De kinderen werden gescheiden van hun ouders en mochten een kamer binnenstappen bomvol tweedehands speelgoed. De kinderen reageerden vol enthousiasme toen ze de kamer binnenkwamen, terwijl ouders voor de camera hun twijfels uitspraken over 'gebruikt' speelgoed. De echte emoties van de kinderen laten zien dat zij geen verschil zien tussen nieuw en tweedehands. Zij zien gewoon speelgoed.",["5372"],"Impact",["5373"],"Met deze nieuwe campagne voedt Marktplaats de discussie over massaconsumptie en hoe belangrijk hergebruik van producten is. Door mensen bewust te maken van de waarde en betekenis van tweedehands spullen, streeft de site naar een wereld waarin we bewuster consumeren en meer circulaire economie mogelijk is.",["5374"],"Je hoeft de wereld niet te veranderen om de wereld te veranderen",["5375"],"In een tijdsbestek van twee jaar hebben we meer dan 10 verschillende campagnes gelanceerd die de impact van het verkopen van spullen op een goede manier benadrukt. Of het nu gaat om banken, auto's, draagzakken voor baby's of houten speelgoedtreinen, als je ervoor kiest om iets tweedehands te kopen in plaats van nieuw, maak je al een verschil. Vermenigvuldig dit met de 8 miljoen Marktplaats-gebruikers per maand en we geven onze planeet een flinke hap lucht.",["5376"],"WE HADDEN DIT NIET GEKUND ZONDER...","Happiness Brussels, Daan de Raaf, Bauke Nater, Liselotte van der Lugt, Bo Polak, Cake Film & Photography, Henk Loorbach, Tom Rijpert, Jorrit Kleijnen, DeGrot, Iris Duvekot, Hielke Praagman en de leuke cast en crew voor alle grote en kleine producties. Jullie zijn allemaal een beetje wereldverbeteraars. ",["5377"],"LET THE GOOD TIMES ROLL","Met hun unieke video’s heeft Tour de Tietema laten zien dat wielrennen meer is dan alleen schreeuwen op het fietspad. Ze hebben een hoop volgers gekregen door met hun content vol challenges en pure fun heel dichtbij het niveau van wielrenprofs komen, maar er waren grotere ambities.",["5378"],"Het doel: Zoveel mogelijk mensen aan het sporten krijgen en zich lekkerder laten voelen door te fietsen.",["5379"],"Een naam die een goed gevoel geeft",["5380"],"Endore komt van endorfine, het opioïde peptide dat het lichaam aanmaakt als je verliefd bent, pijn hebt, aan het sporten bent en tijdens een orgasme. En zo zijn er nog meer interessante situaties. Rete-relevant voor een merk dat je goed laat voelen door lekker op de fiets te springen.",["5381"],"DE SLEUR DE DEUR UIT","De look en feel van Endore is één en al gezelligheid. En brengt je terug naar de tijd dat je je vrienden zo vaak zag dat ze als familie voelden. Endore is je maat die nooit volwassen is geworden en waar je mee uitgaat net als vroeger. Altijd in voor een nieuw avontuur. En nu is het ook nog eens gezond. Winnen.",["5382"],"Deze mentaliteit zie je terug in de levendige, energieke kleuren, zachte en licht nostalgische grafische elementen en een uitgesproken tone of voice die lollig is én motiveert.",["5383"],"EEN FIT VOOR ELKE RIT","Volgende klim: de activewear-collectie ook echt te ontwerpen. Primeurtje. Tijdens ons onderzoek (lees: het passen van veel te strakke kleding) realiseerden we ons dat de meeste fietsmerken vrij saai zijn en zich vooral richten op prestatie.",["5384"],"Wij wilden dat alle items in de collectie volledig de focus hebben op de lol van het fietsen. We ontwierpen een basic- (‘high five’), een high-end- (‘breakaway’) en een capsulecollectie (‘extra-ordinaire’).",["5385"],"SHOP & FIETSEN MAAR","Een online merk dat producten verkoopt, maar geen webshop draait, heeft weinig zin. Dus ook daar draaiden we onze hand niet voor om en we bouwden een toffe website en online shop.",["5386"],"WE HADDEN DIT NIET GEKUND ZONDER…","Josse ‘nog één wheelie en ik klap je’ Wester, Bas ‘what’s in a name’ Tietema, Maarten ‘e-commerce boven endorfine’ Duineveld, Devin ‘zet het maar online, sue me later’ van der Wiel, Wim ‘grind- en getallenfanaat’ Geraats, Harry ‘Kan ik je op de foto zetten terwijl je je benen scheert’ Brieffies.",["5387"],{"color":"3365"},{"color":"3365"},{"color":"3365"},"Goed doen is een keuze ",["5388"],"Voor een kleine speler als Lot Of Happiness is het lastig opboksen tegen traditionele loterijen met enorme mediabudgetten. Lot Of Happiness is geen gezichtsloze corporate waar je geld in een grote pot verdwijnt. Het bescheiden team bestaat uit mensen die met hun werk goed willen doen voor anderen. En dat geldt natuurlijk ook voor de mensen die meespelen. Riep daar iemand ‘onderscheidende invalshoek voor een merkbewustwordingscampagne?’",["5389"],"Even voorstellen",["5390"],"Wanneer je meedoet met Lot of Happiness word je gelijk een win-winnaar. Ook al val je niet in de prijzen, een van de 450 goede doelen krijgt sowieso de helft van je inleg. Daar doe je het óók voor en dat maakt de mensen die meespelen niet alleen heel menselijk, maar ook bijzonder. Daarom kozen we ervoor om deze win-winnaars voor te stellen aan heel Nederland.",["5391"],"Iedereen is een win-winnaar",["5392"],"In deze eerste merkcampagne voor Lot Of Happiness draaide het om een serie video- en fotoportretten van herkenbare-maar-toch-bijzondere win-winnaars in onze samenleving. Portretten die laten zien dat er in ",["5393"],"iedereen",["5394","5395"]," een win-winnaar schuilt. Gewoon een kwestie van meespelen met Lot Of Happiness. Een prikkelende tone of voice met een frisse huisstijl kopte de boodschap in. Met een enorme stijging in deelnemers tot gevolg.",["5396"],["5397"],"Het lot uit de loterij Youp Kruijsdijk (camera), de inleg van Thomas Peeters (sound design), de winstkansberekening van Rychto Lawalata (editor), het dubbele lot van Jurre Rompa (fotografie), de prijsclaim van Kiki Bosman (voice over) en de overvolle prijzenpot van Frits van de Laan en Femke Krijger (Lot Of Happiness).",["5398"],"Een uitgesproken rebranding",["5399"],"De iconische Seepje flessen met haar afgeronde hoeken zijn al jaren een statement in het schap, op het aanrecht en in de wasruimte. Door die vorm ook sterker in een steviger logo terug te laten komen creëren we een uitgesproken zachtheid en ontstaat er eenheid.",["5400"],"De Higuita Formule™ voor extra frisheid","Nieuwe vormelementen dragen het merk. En door een complementair kleurenpalet toe te voegen aan de opvallende pastelkleuren van de verpakkingen, draagt elke uiting bij aan het positieve geluid dat Seepje aan heel Nederland wil laten horen.","We brengen het merk naar de straat","In landelijke out-of-home campagnes laat het vernieuwde Seepje van zich horen. Nederlanders worden op een doordachte, maar licht-activistische manier overtuigd van schoner wassen. Quirky headlines in een typografie met punch geven het merk een eigentijdse stem.","Een digital-proof merkidentiteit","Voor online videos, social posts en animaties is er een design template waar een variatie aan uitingen mee gecreëerd kan worden. Nieuwe productfotografie, verpakkingen en scherpe copy komen allemaal evenveel tot hun recht. Voor social media posts is een uitgebreid stickerpakket gecreëerd die te pas en te onpas over opgeplakt mogen worden. Zie daarmee eens aan voorbij te scrollen. ","Een vernieuwde website","Op basis van de brandguide is er een redesign van ","seepje.nl",["5401"]," ontwikkeld waar alles samenkomt. Van de verdiepende informatie over de fossielvrije ingrediënten tot een keihard verkopende webshop. Zo was je de wereld schoner met één muisklik.",{"color":"5237"},{"color":"5237"},"ALLES MET EEN EIGEN SOUND","Als basis voor de identiteit en website besloten we al hun diensten allemaal een eigen geluid te geven. Inclusief animaties die de website een speelse karakter geven. Klik op de buttons en je hoort het geluid wat een welbekende elektrische fietsenboer tot die van de kermis in het dorp. \"Maar wat als mensen hun geluid uit hebben staan?\" vraag je je misschien af. Nou... daar hebben we aan gedacht; de website schakelt automatisch over naar ondertiteling. [zucht van opluchting]",["5402"],"DRUK OP REC, GA LOS","Bij Rec Sound kunnen ze ook componeren. En hoe. Elke websitebezoeker mag het zelf ook proberen. Daar draai jij namelijk aan de knoppen. Op ",["5403"],"www.recsound.nl",["5404","5405","5406"]," kun je alle lagen van een muziekstuk zelf aan- en uitzetten. Een paar knallers geven op die kekke buttons van ze en je waant je een echte composer. Tiësto eat your heart out.",["5407"],"OREN? HET OOG WIL OOK WAT","De kunst van geluid, hoe druk je dat nou in beelden uit? Met vormen die geluid nabootsen. Van wobbly tot hoekig. We stopten ze stuk voor stuk in de visual identity van REC. Allemaal met hun eigen opvallende look.",["5408"],"Het neemt spelers mee naar een fictieve versie van de westkust van Noord-Amerika uit het midden van de 19e eeuw en brengt hun avatars van een knus kampvuur tot aan de pokertafels in Las Vegas. Alles komt voorbij.",["5409"],"Door deze settings, samen met de visie van gamestudio Playtika op game development, kwamen we op de tagline: ",["5410"],"‘Voeg een beetje yeeehawww toe aan je dag.’",["5411","5412"],"We ontwikkelden dit communicatieplatform als eentje voor de lange termijn, zodat we telkens aan een doorsnee situatie een beetje western fun kunnen toevoegen. Van een suffe kantoortuin tot een praktijk voor acupunctuur.",["5413"],"De situaties krijgen telkens een beetje yeehaww. Precies op de manier die het gevoel van het spelen van Governor Of Poker 3 belichaamt – met humor en bravoure. Twee ingrediënten die alles in het leven beter maken.",["5414"],"Het Wilde Westen waar je ook bent ","Rond de première van de blockbuster Napoleon brachten we het Wilde Westen naar de metro van Parijs met een billboardcampagne waarop de voormalige Franse keizer zijn bicorne heeft ingeruild voor een cowboyhoed. ",["5415"],"In Nederland lieten we Sinterklaas en de Kerstman zien, volledig uitgerust om over de prairie te sjezen. Deze beelden wilden we in dezelfde stijl houden als het traditionele schilderij van Napoleon, dus vroegen we AI om ze te genereren. De cowboyhoed en pokerdetails werden toegevoegd door onze beeldretoucheurs. ",["5416"],"De film-cowboys van rubenpaulruben, de banjo-geobsedeerde geluidstechnicus Hielke Praagman, een line dansende René Nuijens, de visuele lasso’s van Retatchi en Playtika’s kaartenschudders Wieger Sturm en Jürgen Stirnweis.",["5417"],{"color":"5237"},"Het stortregent plastic",["5418"],"Vanuit een douchecabine middenin de natuur maakt Seepje-medeoprichter Jasper Gabriëlse duidelijk hoe het zit met dat wegwerpplastic in de badkamer. Terwijl hij praat vallen steeds meer shampoo- en douchegelflessen naar beneden. De stortdouche symboliseert de enorme hoeveelheid plastic die je per jaar verbruikt.",["5419"],"Terwijl hij half wordt bedolven praat Seepje's oprichter rustig door over het probleem. Als hij zijn punt heeft gemaakt laat hij de oplossing zien: een Seepje navulverpakking. Zo onderstreept hij dat je met een kleine verandering in je gedrag, enorme impact kunt maken.",["5420"],"Een metafoor voor onder de douche ",["5421"],"Een douchestraal van plastic flesjes toont op een eenvoudige manier de enorme impact van de overstap op navulverpakkingen: één eenvoudige navulfles kan al dat plastic afval vervangen.",["5422"],"Een lichtgroene doelgroep wat groener kleuren ",["5423"],"De campagne was gericht op een \"lichtgroene\" doelgroep van mensen die een duurzamere levensstijl willen leiden. We verspreidden de video via Google DV360, Instagram en Facebook en zorgden voor verschillende CTA's en productplaatsingen. De diverse lengtes maakten de boodschap geschikt voor mensen met verschillende spanningsbogen - of een gebrek daaraan. Zo kwam iedereen op de juiste manier in aanraking met Seepje's gloednieuwe doucheproducten.",["5424"],["5425"],["5426","5427"],"De alles verfrissende blik van regisseur Rebecca Weltner en het scherpe oog van DOP Lenny Lu, lege flessenverzamelaar en art-director Joardy Tummers en zijn assistent Nina van Haren, het sound design van David Coehorst, de grading van Raoel Hulst en de nodige VFX waskracht van Lucio Karskens. En natuurlijk de soapies van Seepje; Carlien Verplanken, Hester Foppen en Jasper Gabriëlse",["5428"],"Zorg is geen liefdadigheid","Het gebrek aan flexibiliteit en de druk die zorgverleners voelen zijn twee grote redenen waarom mensen hun baan verlaten. Dit vormt een grote uitdaging in een markt waar de vraag naar zorgprofessionals enorm is. Daarom kiest VariantZorg als zorgbemiddelaar voor een andere aanpak. Om hoog verloop en carrièrewisselingen tegen te gaan, doet VariantZorg er alles aan om een comfortabele, flexibele werkomgeving te creëren die voldoening geeft voor de medewerkers, zonder onrealistische verwachtingen te scheppen over het werk zelf.",["5429"],"De meeste zorgorganisaties richten zich op de 'het is een roeping' en 'het geeft zoveel voldoening' kant van de baan. Dit bracht ons op een nieuwe propositie en merkidentiteit voor VariantZorg waar we juist een ander verhaal vertellen dan de concurrentie. Op krachtige, uitgesproken en energieke wijze.",["5430"],"Deze propositie spreekt zorgverleners op een positieve maar eerlijke manier aan. En benadrukt dat het volkomen normaal is om hun werk te zien als een reguliere baan waarbij je net zo goed recht hebt op een eerlijk salaris en goede arbeidsvoorwaarden. Ook benadrukt deze regel dat VariantZorg het antwoord heeft op de veeleisende aspecten van het werk. 'Precies wat je dag nodig heeft' is een pay-off met een praktische, ongecompliceerde toon en laat zien dat VariantZorg de oplossing heeft waar je als zorgverlener naar zoekt.",["5431"],"Ga voor grip op je rooster","Met het logo wilden we benadrukken dat mensen door VariantZorg de regie hebben op hun werk-privébalans. Die is voor iedereen anders, dus hebben we de 'o' van VariantZorg gebruikt als symbool voor een klok waarvan iedereen de wijzers als het ware zelf aanpast.",["5432"],"We hebben echte ‘Varianters’ zelfverzekerd en energiek vastgelegd samen met het logo en andere elementen uit de huisstijl. Ze weten als geen ander dat het werk pittig kan zijn, maar gaan graag aan de slag omdat VariantZorg ervoor zorgt dat ze zich kunnen focussen op wat zo geweldig is aan de zorg: werken met mensen die op je vertrouwen.",["5433"],"De visuele identiteit weerspiegelt de energieke aanpakkersmentaliteit van het VariantZorg-team. Met gedurfde kleuren, expressieve lettertypen en door de eigen mensen een rol te laten spelen in de branding.",["5434"],"Voor de merkcampagne schreven we koppen die een tikkie confronterend zijn. Met een copyconstruct dat eerst steeds een gedurfd statement doet over de realiteit in de zorg, altijd gevolgd door een oplossing van VariantZorg. ",["5435"],"Een aantal van deze headlines vormden de basis van het manifest voor in de merkfilm, waarin wederom de Varianters een krachtige, inspirerende boodschap overbrachten.",["5436"],"De flexibiliteit van fotograaf Noortje Knulst, de moves van videograaf Mo Schalkx, het poseertalent van de Varianters en de fenomenale oren bij RECSound.",["5437"],"Ondernemers aan het stuur","We wilden dat de campagne levendig en energiek zou zijn, met echte ondernemers in de hoofdrol. We volgden ze tijdens een gewone werkdag. Er is namelijk niks beter dan een ondernemer die dingen voor elkaar krijgt voor z’n klanten. De tagline is een krachtige en herkenbare uitdrukking uit onze taal geworden: ",["5438"],["5439","5440"],". Die benadrukt dat er geen tijd te verliezen is. En is ook nog een mooie verwijzing naar een het voertuig waar het om draait. Vroooom.",["5441"],"Op dezelfde rijstrook","We gebruikten de nieuwe merkidentiteit om campagnebeelden te creëren met een levendige look. Opvallende headers die precies vertellen waar ‘Aan de bak’ om gaat, werden gecombineerd met stevige animatie en frisse, contrasterende kleuren. ",["5442"],"Fotografie- en filmduo Bill Tanaka, muziekcomponist en sound designer Bram Kniest, editor Gert-Willem Visser, director of photography Boje Ploeg, producers Mick Brand en Isabel Kemme, Ashley, Anna en de rest van het Resoluut-team, en natuurlijk het team van ",["5443"],["5444","5445"]," met Kimberley van Everdingen, Roosmarie Kramer, Amanda van de Plas en Jerlijn Kasmani.",["5446"],"Welkom in de Fairstreet",["5447","5448"],"In de hoofdfilm nemen we kijkers mee door Fairstreet. Daar maken ze kennis met onze hoofdrolspeelster en introduceren we de Fairphone 5 aan de hand van drie gebeurtenissen die elkaar smooth opvolgen. Zo bewijzen we dat de Fairphone 5 voor jou is ontworpen en eerlijk gemaakt is.",["5449"],"Social-proof","We gingen deze campagne in met een social-first mindset. Het resultaat? Een video die net zo modulair is als de smartphone zelf. We creëerden kortere versies met ieder een eigen voice-over voor de Fairphone-fans in Duitsland, Frankrijk, Engeland en Nederland.",["5450"],"Achter de schermen","Naast de lanceringsvideo produceerden we een productvideo die meer vertelt over het nieuwe, verfijnde stukje technologie. Daarvoor filmden we achter de schermen een “guided tour” die je meeneemt langs alle highlights van de nieuwe Fairphone.",["5451"],"WE HADDEN DIT NIET GEKUND ZONDER..","De schermtijd-recordhouders van RubenPaulRuben, guided tour cinematograaf Mickey Vissers, ringtone master Bram Kniest, de speaker specialisten van Rec Sound en Hielke Praagman, actrice en selfie-koningin Rubien, product tour guide Lauren Maxwell en onze vrienden van Fairphone: Kim de Winter, Jan Blaffert, Jan Kohler, Kuriakose Vaisian and Jennette Plooij. ",["5452"],"In een landelijke campagne wilde Unique zich opnieuw voorstellen aan hun publiek. Dus hebben we een commercial gecreëerd waarin we het onderzoek op de hak nemen dat zegt dat er slechts 16 persoonlijkheidstypes zijn. We wilden diversiteit vieren en de kijker aansporen de werk status quo niet zomaar te accepteren en verder te kijken.",["5453"],"De campagne deed precies wat ‘ie moest doen: de NPS (Net Promoter Score) steeg aanzienlijk, wat zorgde voor een aanzienlijke toename in merkbekendheid en een boost in het verkeer naar de website van Unique en vacatures. Mensen waren daadwerkelijk 'verder aan het kijken'. Nice.",["5454"],"Het nieuwe ","unique.nl",["5455"],"Een onderdeel van de nieuwe merkpositionering van Unique was een redesign van hun virtuele thuis: ",["5456"],"www.unique.nl",["5457","5458"],". Prikkelende koppen voerden in onze campagne de boventoon, dus we wilden diezelfde toon ook op de website terug laten komen. Samen met de gezichten uit de campagne die werden vastgelegd in hun dagelijkse omgeving, speelt de website nu een actieve rol bij het leiden van elke bezoeker naar de juiste online omgeving.",["5459"],"Van bekendheid naar conversie",["5460","5461"],"Na de eerste merkbekendheidscampagne volgden er nog twee nieuwe campagne flights waarin we ons richtten op de inschrijving van mogelijke kandidaten. Met copyregels die mensen aanspoorden eens goed stil te staan bij hun huidige baan, zorgden we ervoor dat ze verder keken naar het aanbod van Unique.",["5462"],"De kleurrijke choreografie van regisseur Johan Kramer, de woordenkunst van Allard Jaspars, de productiemagie van Holy Fools, de fenomenale cast via The Movers en het strategische advies van Wilbert Leering.",["5463"],{"color":"5237"},{"color":"5237"},"EEN MATCH MADE IN HEAVEN","Met hun team vol energieke karakters en persoonlijke manier van werken, is GoDo allesbehalve de grijze muis van de recruitmentwereld. Dus qua look dan natuurlijk ook niet. We kozen contrasterende kleuren die echt in het oog vallen. En net zoals geen enkele kandidaat of klant hetzelfde is, is geen van de vormen in de huisstijl dat. We ontwierpen ronde vormen die mooi contrasteren met de rechte contentblokken van de website. Rond straalt ook vertrouwen uit. Daarnaast creëerden we verschillende energieke vormelementen. Als ze konden praten, zouden ze ongetwijfeld zeggen: GoDo it! ",["5464"],"Bij het aanspreken van bedrijven en kandidaten met de nieuwe branding, is het belangrijk dat ze niet alleen op een aantrekkelijke website terechtkomen, maar ook op eentje die smooth werkt. GoDo gebruikte een verouderde WordPress set-up. We gaven ze een upgrade naar een headless set-up gebaseerd op NextJS. Het integreert ook naadloos met Bullhorn, hun Applicant Tracking System. Kortom, hun website is nu weer helemaal up-to-date. Solliciteren naar een leuke nieuwe baan kan supersnel en easy peasy.",["5465"],"Onze vrienden van het GoDo team. Letterlijk. Zonder Riëtte hadden we sommige van onze fijne collega’s niet gevonden die aan dit project hebben gewerkt.",["5466"],"Een goede film kijken zou geen drama moeten zijn. Sterker nog, het enige drama dat er zich in je woonkamer afspeelt moet op je scherm zijn. Daarom nodigden we acteurs uit voor een casting om het drama tijdens het zoeken naar een film na te spelen. ",["5467"],"En de boodschap van Film1? ",["5468"],"“Stop met zoeken en begin met kijken. Laat het drama over aan de echte acteurs…”",["5469","5470"],"Vrienden en familie vliegen elkaar in de haren","Film1 is geschikt voor iedereen door het diverse aanbod. Daarom nodigden we ook verschillende acteurs uit voor de ‘casting’. Een jong stel, een vader en een dochter en twee vrienden. Ze kregen allemaal de taak om het zoeken naar een film na te spelen. En toen gingen ze los. Hoe slechter ze acteerden, hoe beter.",["5471"],"Best wel meta als je het ons vraagt, maar het internet smulde ervan. Slechte acteurs die goede acteurs spelen om duidelijk te maken dat je drama toch echt aan de echte acteurs moet overlaten.",["5472"],"Een compilatie van de acteurs die zwaar overdreven verschillende emoties uitdrukken maakten het geheel af in social stijl. Van keihard fronzen tot een schaterlach. Cringe.",["5473"],"we hadden dit niet gekund zonder","Tal van acteurs die niet door de casting kwamen, maar zo wel de nodige ervaring hebben opgedaan, productiehuis RubenPaulRuben (en vooral dan Ruben), Willie Wartaal (WiWa, Wiwaleantje) voor z’n ongekende zelfspot, iedereen bij Film1. En tot slot, Steven Seagal. Want Steven Seagal.",["5474"],"Een wel heel exclusieve elektrische optie",["5475"],"We besloten buzz rondom het merk te creëren door hun aanbod een serieuze upgrade te geven. Samen met Pon, het moedermerk achter Check en importeur van Porsche, boden we een elektrische Porsche Taycan aan voor één dag in de Check app.",["5476"],"App gecrasht. Missie geslaagd.",["5477"],"Deze stunt op social was een onwijs succes voor Check. Het gemiddelde van 300 app-gebruikers per dag werd flink overschreden tijdens de dagen van de campagne, met een piek van 3.000 gebruikers per uur. Wat er zelf voor zorgde dat de Check-app tijdelijk overbelast raakte. Het aantal Instagram-volgers groeide met 5% dankzij de campagne en verschillende online nieuwssites publiceerden over de stunt.",["5478"],"Pon, productiebedrijf Big Shots en de motor imitatie-skills van Tariq and Nour.",["5479"],"Om deze vraag te beantwoorden lieten we een zelfrijdende ambulance bouwen en zetten die neer tussen nietsvermoedend publiek in Amsterdam. De ambulance reed naar een ongeval dat in scène was gezet, in een poging om medische hulp te bieden zonder bestuurder en zorgverleners. Dit alles legden we vast en we maakten verschillende video’s voor social media om bewustwording te creëren voor het probleem. ",["5480"],"DE ZORG HEEFT JE NODIG","We ontwikkelden ook een website waarop de mooie kanten van het werken in de zorg werden belicht met drie verschillende verhalen. Allemaal van mensen die besloten om terug te gaan naar de zorg na het kiezen van een andere carrière. Het levende voorbeeld van waarom werken in de zorg zoveel voldoening geeft.",["5481"],"Onze campagnevideo werd opgepikt en gedeeld door verschillende online nieuws- en zorgmedia. In de daaropvolgende weken bereikte de buzz rond Medi Interim zijn hoogtepunt en kregen de consultants binnen organisatie alleen maar positieve feedback van partners, klanten en anderen in de gezondheidszorgsector. Bewustzijn voor het probleem steeg en Medi Interim werd op de kaart gezet.",["5482"],"De ambulance in de video werd in werkelijkheid bestuurd door een stuntman, verstopt in de zitting van de auto. Toen de auto bij het ongeval aankwam, openden de deuren automatisch en vloog er een drone rond om eerste hulp te bieden. Om dit voor elkaar te krijgen, werd de ambulance gecustomized door Car Casting Holland.",["5483"],"De onverwoestbare naalden en draden van Car Casting Holland, de creativiteit, toewijding en aandacht van regisseur Jan Boon en zijn WeFilm-team, de glanzende veren van Hendrik de stuntduif en het vertrouwen van het team van Medi Interim.",["5484"],"Sainthill verguldt, restaureert en vereeuwigt",["5485"],"Sainthill is een werkplaats met een heel specifiek doel: betekenis inlijsten. Het maakt niet uit of een klant een fotoprint heeft van een gezinsuitje op het strand van Scheveningen of dat het gaat om het schilderij van Van Gogh van dezelfde locatie: het team van Guy behandelt alles met dezelfde zorg en aandacht. Van vergulden en restauratie tot het maken van gloednieuwe lijsten: Sainthill zorgt ervoor dat de lijst zijn werk goed doet. Deze mentaliteit moest worden vertaald naar een visuele identiteit en een merkverhaal.",["5486"],"DE KUNST VAN HET SWIPEN","Hoe breng je een ambacht als lijsten maken en restaureren tot leven op een website? Door letterlijk in te zoomen op het werk van Sainthill, gaven we potentiële klanten de kans kennis te maken met de bijzondere ambacht, details en liefde die het team in hun werk stopt. De tekst drukte daarnaast de essentie van lijsten maken op z’n Guy’s in woorden uit. En werd vertaald naar een tagline om in te lijsten:",["5487"]," Je ziet meer als je beter kijkt, Sainthill verguldt, restaureert en vereeuwigt.",["5488","5489"]," ",["5490"],"De leuke mensen van Sainthill Lijsten, fotograaf Peter Binkhorst (Fotografie) en alle ingelijste kunstwerken.",["5491"],"WERKEN GEEFT MEER DAN EEN INKOMEN","Of je nu plotseling een tegenslag hebt bij je huidige baan of een afstand hebt tot de arbeidsmarkt: USG Restart gelooft dat je zelfverzekerdheid terugpakken kan als een werkgever je talenten ziet en benut. USG Restart laat maar al te graag jouw talenten zien aan bedrijven en collega’s. Dit stond centraal in het redesign en de campagne om deze prachtige organisatie opnieuw aan een breder publiek te introduceren.",["5492"],"WE ZIEN JE TALENT","Mensen die werken op een plek waar ze echt gewaardeerd worden, zijn productievere mensen. USG Restart zorgt ervoor dat hun kandidaten niet alleen een werkplek vinden, maar ook lekker in hun vel zitten en gemotiveerd blijven. Dit alles kwam samen in hun nieuwe tagline: ",["5493"],"Op weg naar waardevol werk.",["5494","5495"],"Bij elke case waar USG Restart mee te maken krijgt gaat het om een hele persoonlijke en unieke situatie, waar mensen vaak niet graag over praten. Daarom hebben we ervoor gekozen om ze in beeld te brengen met illustraties, die laten zien wat USG Restart doet en voor wie. Dit noemen we ook wel: het Restart-effect. In een luchtige en positieve, licht abstracte stijl lichten we verschillende herkenbare momenten uit in een loopbaan en het leven. Situaties die USG Restart op een feel-good manier beter heeft gemaakt.",["5496"],"Dit alles zorgde voor een redesign die uitstraalt dat USG Restart niet alleen een hele persoonlijke manier van werken heeft, maar ook een uitgesproken en optimistische kijk heeft op werk. De huisstijl maakt hun trots voelbaar en laat de can-do-mentaliteit zien, door scherpe headlines, warme fotografie, gedurfde typografie en felle kleuren. Een combinatie die ervoor zorgt dat ze in het oog springen binnen de markt.",["5497"],"Illustratie-talent Gino Hoiting en animatie-talent Bas Mooij, de menselijke kijk van Jordi Huisman, Nando Eweg aan de geluidsknoppen en de geweldige Iryna Korshak.",["5498"],"Met een online game zetten we starters in finance tegenover een omhooggevallen CEO die middenin een overname zat. Deze directeur was van de oude stempel en had een carrière die je nou niet bepaald wilt nastreven. Hij was overdreven egocentrisch, autoritair en onwetend. Op een lachwekkende manier.",["5499"],"Als speler moet je zijn financiële termen duiden, door zijn onzin heen prikken en laten zien dat je echt verstand van zaken had. Afhankelijk van het aantal goede antwoorden, zal de CEO het interview op een bepaalde toon afsluiten. Van zeer teleurgesteld tot \"Laten we volgende week gaan golfen\". Zo raakt de speler echt betrokken bij het spel.",["5500"],"We zorgden voor een CEO met een hoog cringe-gehalte door hem te stylen alsof hij zo van de set van de film 'Wall Street' kwam en lieten hem de meest absurde dingen zeggen over zichzelf en de overname die hij moest leiden. Op deze manier voelden spelers zich nog meer geroepen om zichzelf te zijn en dit fossiel een lesje te leren",["5501"],"150 rijen Excel gevuld met financieel jargon, het goed gedoseerde gevoel voor humor van directeur Nils Gerbens, het vertrouwen en de inbreng van Gerard Slot, het kritische oog van Nikki Wester (beiden van USG Finance) en de productiemagie van Bo Polak.",["5502"],"Om dit product op een impactvolle manier te lanceren, draaiden we de rollen om, want we wisten uit onderzoek dat begeleiders en familieleden die wél kunnen zien mede-beslissingsnemer zijn in nieuwe aankopen.",["5503"],"Daarom ontwierpen we de website opnieuw volledig naar een donkere omgeving. Samen met de volledig zwarte lanceringscampagne waarin audio leidend is, creëerden dit nieuwsgierigheid bij mensen die wel en niet kunnen zien. De doelgroep van blinden en slechtzienden zetten we hiermee centraal in onze campagne en barrières werden doorbroken. Precies zoals de Hable zelf ook doet.",["5504"],"“WAARSCHIJNLIJK DE ENIGE KEER DAT JE SUCCESVOL EEN PRODUCT KUNT LANCEREN ZONDER HET TE HOEVEN LATEN ZIEN.”","De audio van REC sound, het team van Hable (voice-over: Freek van Welsenis) en de animaties van Ruben Scheer",["5505"],"Het vegan -yay!- condoommerk Huzzy is opgericht om dit beeld te doorbreken en iedereen de kracht te geven om zich vrij te voelen om seks te hebben zoals zij dat willen, ongeacht wie ze zijn. Seksuele voorkeur, geslacht, kleur of lichaamsvorm zouden niets uit moeten maken. Seks hebben op jouw manier maakt je nooit een minder persoon.",["5506"],"EEN PUNT MAKEN MET DE TEPEL-POLICY","Waarom wijzen sociale media zoals Instagram het tonen van vrouwelijke tepels af, maar keuren ze het tonen van een mannelijke borst goed? En waarom communiceren seksgerelateerde merken vaak met een onrealistisch plaatje? Overwegend wit, met vrouwen op de voorgrond en perfect gesitueerd? Vreemd. We wilden dit gekke beleid en cultureel inzicht gebruiken om een statement te maken.",["5507"],"We lanceerden Huzzy met een video op socials waarin naakt te zien is van een diverse groep mensen, om ons publiek meteen bloot te stellen aan de kernboodschap: je bent vrij om je eigen seksleven te bepalen. Door dit op een directe manier te brengen, testen we het seksueel-ethische kompas van ons publiek: accepteer je dit of niet?",["5508"],"NIET BLIJ MET WAT JE ZIET? KLAAG ONS AAN.","We wisten van tevoren dat sociale media zoals Instagram en Facebook de video zouden bannen. Daarom hadden we al een gecensureerde versie van de video klaar, met grafische illustraties om de intieme delen te bedekken. Die versie hebben we meteen geüpload nadat de originele versie was verwijderd. Daarmee hebben we dubbel en dwars benadrukt dat Instagram en Facebook niet zo ruimdenkend zijn over seks als de wereld zou moeten zijn. Zo zetten we onze boodschap meteen kracht bij en kregen we nog meer aandacht online.",["5509"],"LIEFDE VOOR IEDEREEN OP ","HUZZY.LOVE",["5510"],"We hebben de website",["5511"],"www.huzzy.love",["5512"],"ontworpen en gebouwd als een plek waar mensen ervoor kunnen kiezen om de originele Huzzy-video te bekijken, of de gecensureerde versie die aan de social media richtlijnen voldoet. Er wordt bijgehouden hoe mensen de video het liefste bekijken.",["5513"],"Met een eenvoudige shopping module, slimme UX-teksten en natuurlijk een verleidelijke verpakking, vlogen de connie’s binnen de kortste keren de deur uit.",["5514"],"HULDE AAN DEEN","Deen, één van de personen in de video, is non-binair en was tijdens het maken van de film in transitie. Die koos ervoor om deel te nemen omdat die zich nooit kon herkennen in advertenties of de populaire cultuur. Let erop hoe non-binaire personen aangesproken willen worden met die/hen.",["5515"],"Kilo's M&M's, koffie, Kodachrome 35mm, Nirit Peled (regisseur), Stephan Polman (DOP), Bernie van Vlijmen (motion graphics), Gert-Willem Visser (editor), Iris Anne de Smit (illustrator), Anne de Ritter (producer), Blesz (spoken word artiest), Jackie Ashkin (spoken word artiest) en alle geweldige mensen in de film.",["5516"],{"type":"2600","attrs":"5517"},{"type":"2600","attrs":"5518"},{"type":"2600","attrs":"5519"},{"type":"2600","attrs":"5520"},{"type":"2600","attrs":"5521"},{"type":"2600","attrs":"5522"},{"type":"2600","attrs":"5523"},"rgb(0, 0, 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je soms het gevoel dat je vooral druk bent met het afvinken van je materiaalbon, in plaats van het zorgen voor positieve impact bij je publiek? Wij verdiepen ons altijd in wat mensen tegenhoudt én beweegt. Dat levert creativiteit op die mensen bij hun lurven grijpt in de eerste 0,7 seconden. Van online video tot out-of-home.",["5792"],"Hoe dan?",["5793"],"Kun je niet wachten ","om nieuwe campagnes te maken?","Bel, mail of app ons!","Het werk dat we leveren","Wie maken de ","campagnes?",["5794"],"Wil je meer weten over ons werk? Vraag dan naar een van deze vakidioten.",["5795"],"Voor of na ","campagne ontwikkeling",["5796"],"Campagnes komen voort uit een doordachte merkstrategie, worden zo meetbaar mogelijk uitgerold en landen op slimme digitale omgevingen. Wil je daar meer over weten, bekijk dan een van onze andere services:",["5797"],"Jij zoekt mensen, wij weten waar ze zijn","Goed dat je er bent, want hier begint de oplossing voor jouw personeelstekort. Sinds onze start in 2020 maakten we al tientallen wervingscampagnes en zetten we bedrijven op de kaart met employer branding. Van start-up tot beursgenoteerde organisatie: uiteindelijk gaat het erom dat je een eerlijk, authentiek verhaal op een originele manier vertelt.","Benieuwd hoe wervend we voor jouw bedrijf kunnen zijn?","Hoe doen we dat?",["5798"],"Deze bedrijven gingen je voor:","Een beetje merk heeft vandaag de dag meer touchpoints dan een Chi of Satisfyer. Hoe zorg je dan voor grip op al je marketing? Wij koppelen klantinzichten aan data, zodat alle onderdelen van je campagne meetbaar worden. En we zien waar de kansen voor optimalisatie liggen. Want meten = weten.",["5799"],"Is je marketing funnel toe aan een boost?","Voor wie voeren we dit uit?"," digital marketeers",["5800"],"Wil je meer weten over digital marketing? Vraag dan naar Puck of Wesley",["5801"],["5802"],"Los van cijfers zijn we ook aardig goed met letters, coderen, design en creatieve concepten. Kijk naar wat we nog meer voor je kunnen doen. ","Soms breekt het angstzweet uit bij onze developers als ze horen wat voor creatieve oplossing er is bedacht voor onze opdrachtgevers. Maar juist doordat zij het zien voordat onze opdrachtgevers het onder ogen krijgen, weten we zeker dat wat we van plan zijn, echt gemaakt kan worden. Of zoals de tattoo op de onderrug van een van onze oprichters zegt: 1001110011110111",["5803"],"Nieuwe website nodig? ","selectie",["5804"]," van onze websites","Een paar van onze ","whizkids",["5805"],"Wil je meer weten over ons digitale werk? Vraag dan naar een van deze vakidioten.",["5806"],"web development",["5807"],"Een website komt voort uit een tof digitaal ontwerp. En wanneer de grote livegang is gevierd met bitterballen, is het leuk als mensen je weten te vinden. Benieuwd hoe? Bekijk dan een van onze andere diensten. ","Opvallen en blijven plakken. Fluisteren we die woorden in het oor van menig merkeigenaar dan zorgt dat voor kippenvel, true story. Onze art directors en designers ontwerpen de visuele uitstraling waar je doelgroep goed op gaat, zowel in een overvolle tijdlijn als in een winkelstraat. Als je in het brein van ons design team zou kunnen kijken, dan tref je daar waarschijnlijk perfect gesorteerde Pantone kleurenwaaiers aan. En fontbooks en gradients.",["5808"],"Nieuwe identity of een refresh nodig?",["5809"]," van ons grafische werk ","De mensen ","achter",["5810"]," de identities","Wil je meer weten over dit werk? Vraag dan naar een van deze vakidioten.",["5811"],"visual identities",["5812"],"De visual identity van je merk komt voort uit een doordachte merkstrategie. En zodra je merk goed staat wil je ook campagne kunnen voeren of het tot leven zien komen in een digitale omgeving. Wil je daar meer over weten, klik dan op een van de andere services:","Je doet onze Figma-fanatics, ux-ontwerpers, copywriters en developers een plezier als je ze vertelt dat Meta zijn aanleverspecs op de schop heeft gegooid. Deze digitale mooimakers spellen elke letter van een change log. Voor hen is het leven één grote gebruikerservaring die geoptimaliseerd kan worden. Wat de technologische ontwikkelingen ook zijn. Amen. ",["5813"],"Zoek je digital design oplossingen? ",["5814"]," van ons werk","De digital design ","experts",["5815"],"Wil je meer weten over wat we kunnen in digital design? Vraag dan naar een van deze vakidioten.",["5816"],"digital design",["5817"],"Heb je liever dat onze pixel puristen eerst achter hun designpad duiken voor je visuele identiteit? Of wil je dat we alleen onze tech stack trekken voor het bouwen van je website? Kijk dan eens naar onze andere diensten. ","Met een growth workshop groeit je merk"," én je team",["5818"],"Buzzword alarm! ",["5819"],"Je leest het zo vaak, maar wat houdt een ",["5820"]," nu eigenlijk in? In een ééndaagse sessie analyseren de digital marketeers van Higuita samen met jouw team welke kanalen van je merk nog enorme groeipotentie hebben. Wat is het gemeenschappelijke doel? En met welke stappen en experimenten bereik je de juiste groei? Telkens gebaseerd op keiharde cijfers. Want dat is één van de belangrijkste eigenschappen van onze growth marketeers: ze maken de juiste beslissingen aan de hand van data. Cijfers liegen niet.","Een unieke, interactieve workshop","De Higuita Growth Workshop wordt altijd op maat gemaakt voor de organisatie of het merk. B2B of B2C? We maken het passend voor iedereen. Tijdens zo’n eendaagse sessie leert je hele team de growth marketing manier van denken. Dit gebeurt interactief, met het invullen van frameworks en het samen opzetten van experimenten. We kauwen niet voor, maar geven de kennis en kunde mee om het later ook zelf te doen. ","Op basis van je huidige digitale profiel gaan we op zoek naar kansen, zowel extern als intern. Van ons krijg je geen hoog over geneuzel, maar juist concrete actiepunten waarmee je gelijk aan de slag kan. ","Wat kun je verwachten?",["5821"],"Wil je een growth workshop voor jouw marketing team?",["5822"],"De hosts van de Higuita Growth Workshop zijn Puck en Wesley, onze digitale experts en performance wizards.",["5823"],"Ons vak gaat sneller dan ChatGPT die een tekst over quantum mechanica uitspuugt. Wat AI niet kan is jou helpen aan een onderscheidende positionering en visuele identiteit die helemaal van nu is én een stevig merkfundament legt voor de toekomst. Daar heb je ons voor. (AI-prompt: ",["5824"],"bel Higuita",["5825","5826"],".) ",["5827"],["5828"],"Meer weten over onze merkstrategie aanpak?","Merken die we al hebben gebouwd","Wie weten hoe je merken"," bouwt?",["5829"],"Wil je meer weten over merkstrategie? Vraag dan naar een van deze vakidioten.",["5830"],"De stappen ","na",["5831"]," merkstrategie","Een supergetraind voetbalteam dat nooit een wedstrijd speelt? Zonde. Dat geldt ook voor je merkstrategie. We helpen je met de volgende stap.",{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5832"},{"color":"5237"},{"color":"5832"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},"bold",{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"3365"},{"color":"3365"},{"color":"3365"},{"color":"3365"},{"color":"3365"},{"color":"3365"},{"color":"3365"},{"color":"3365"},{"color":"3365"},{"color":"3365"},{"color":"5237"},{"color":"5237"},"link",{"href":"5833","uuid":null,"anchor":null,"target":"91","linktype":"43"},{"color":"3365"},{"color":"3365"},{"href":"5834","uuid":null,"anchor":null,"target":null,"linktype":"43"},{"color":"5835"},"underline",{"color":"3365"},{"color":"3365"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"href":"5836","uuid":null,"anchor":null,"target":null,"linktype":"43"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"href":"5837","uuid":null,"anchor":null,"target":null,"linktype":"43"},{"color":"5237"},{"href":"5838","uuid":null,"anchor":null,"target":null,"linktype":"43"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5832"},{"color":"5237"},{"color":"5832"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5832"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"href":"5839","uuid":null,"anchor":null,"target":null,"linktype":"43"},{"color":"5237"},{"href":"5840","uuid":null,"anchor":null,"target":null,"linktype":"43"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"5237"},"#1D1C1D",{"type":"2600","attrs":"5841"},{"type":"2532"},{"type":"2532"},{"type":"2600","attrs":"5842"},{"type":"2532"},{"type":"2600","attrs":"5843"},{"type":"2532"},{"type":"2532"},{"type":"2532"},{"type":"2600","attrs":"5844"},{"type":"2532"},{"type":"2532"},{"type":"2532"},{"type":"2532"},{"type":"2600","attrs":"5845"},{"type":"2532"},{"type":"2532"},{"type":"2532"},{"type":"2532"},{"type":"2600","attrs":"5846"},{"type":"2532"},{"type":"2532"},{"type":"2532"},{"type":"2532"},{"type":"2600","attrs":"5847"},{"type":"2532"},{"type":"2532"},{"type":"2532"},{"type":"2532"},{"type":"2532"},{"type":"2532"},{"type":"2600","attrs":"5848"},{"type":"2600","attrs":"5849"},{"type":"2532"},{"type":"2600","attrs":"5850"},{"type":"2600","attrs":"5851"},{"type":"2532"},{"type":"2532"},{"type":"2600","attrs":"5852"},{"type":"2532"},"rgb(102, 102, 102)","http://www.seepje.nl","http://www.recsound.nl","#1155CC","http://FinancialLease.nl","https://www.unique.nl/","http://www.unique.nl","http://HUZZY.LOVE","http://www.huzzy.love",{"color":"41"},{"color":"41"},{"color":"41"},{"color":"41"},{"color":"41"},{"color":"41"},{"color":"41"},{"color":"41"},{"color":"5237"},{"color":"5237"},{"color":"5237"},{"color":"41"}]

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