#### The toys test
  
  
You don't have to change the world to change the world. Sometimes you just have to look at it through the eyes of a child. One of the highlights of our long term brand positioning campaigns is this festive season campaign set around toys. To inspire (grand)parents to give second-hand toys as gifts instead of new ones, we invited 14 Dutch families for a unique toy test.
  
  
What happened was that the children gave their parents a different perspective on the value of second-hand toys.

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#### You don’t have to change the world to change world
Within a span of two years we launched over 10 different campaigns that demonstrate the impact and beauty of trading goods in a good way. Whether it’s couches, cars, baby carriers or wooden toy trains, if you choose to buy something second hand over new, you are already making a difference. Multiply this by the acts of 8 million Marktplaats users a month and we are giving our planet a big breath of fresh air. 

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Every deal a big *difference*

2. Endore Full

### Growth follows good times  
With their unique and engaging video content Tour de Tietema showed that there is more to cycling than losing weight of your bike frame (and body). They’ve reached a huge following with content of crazy challenges, general silliness and getting close to cycling pro’s. But there were bigger ambitions. 

**The goal:**
To get as many people as possible to exercise and feel better through cycling. 

A name that makes you feel good.

endore is derived from endorphin, the opioid peptide that the body produces when you’re in love, in pain, physically exercising and during an orgasm, amongst other interesting situations. Needless to say it was a very relevant base for a new brand that wants to make you feel good by riding a racing bike. 

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### Break your boring 
The look and feel of endore oozes good times. A period in your life when you saw your friends so often they felt like family. Endore is the buddy that never grew up and gets you to go out together like you used to. Always in for something fun and adventurous. The added bonus? Now it’s healthy too.  

This mentality is made visible with vibrant energetic colors, soft, slightly nostalgic graphic elements and an outspoken brand voice that jests and motivates.

Endore Img Lifestyle A

Endore Img Lifestyle B

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### A fit for every smile  
We also got the opportunity to design the actual activewear collection, a first for us. When doing our research (trying on way too many tight fitting) we realized most cycling brands are boring and exclusively focus on performance. 

We made sure that the pieces in the collection where all about having a good time. We designed a basic (‘high five’), high end (‘breakaway’) and capsule collection (‘extra-ordinaire’).

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### Shop & ride 
A brand with an online presence that sells products without a webshop doesn’t make sense, so we took care of this. Based on a fulfillment we built a website and shop  

With an ease-of-purchase shopping module, some smart ux writing and of course a tempting package your dying to get your hands on, the rubber johnnies went through the roof in no time.


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Activewear that brings the fun back in cycling

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Activewear that brings the *fun back in cycling*

Through an online game we dropped financial starters in front of a fictional ceo who was in the midst of a take over. This executive was of the old school kind and represented a career not worth pursuing. He was over de top egomaniac, bullish and ignorant. Laughably so.  
  
As a player you had to listen to his financial questions, cut through his bullshit bingo and show the ceo that you actually know your stuff. Depending on the amount of answers you got right,the ceo would end the meeting on a different note. From very disappointed to let’s-play-golf-next-week. Giving the player an even more immersive experience.

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We made sure this ceo was super cringy by styling him like something that walked straight out of the ‘Wall street’ movie set and having him say the most outrageous things about himself and the takeover he was supposed to manage. This way players felt more compelled to just be themselves and teach this dinosaur a lesson.

Higuita ^TM is your full-service
agency that helps convert
audiences into fans

Latest
work

A selection of the latest and greatest cases for our beloved brands and friends.

Higuita TM is your full-service agency that helps convert audiences into fans

Latestwork

A selection of the latest and greatest cases for our beloved brands and friends.

Higuita ^TM is your full-service
agency that helps convert
audiences into fans

Latest
work