A pitch black product launch for blind and visually impaired people

  • Branding
  • Campaign
  • Development

A product so beautiful that you need to hear it.

Hable product photoHable product photoHable product photo

Hable is a pocket sized controller to make smartphones fully accessible for people who are blind or visually impaired. Because any person who can’t see should be able to experience the same benefits of a smartphone as anyone else.

To launch the product in an impactful way, we chose to turn the tables. We redesigned their website and turned it into dark mode. A pitch black launch campaign created intrigue for people who can see. And we put the target group of blind and visually impaired people at the center of our campaign: by making the campaign and website fully audio led.

Visit siteHable app screenshotHable app screenshot

Most likely the only time that you can successfully launch a product without having to show it

An audiovisual collab

We couldn’t have done this without the animations of Ruben Scheer and the audio landscaping of REC Sound.

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