A pitch black
product launch


  • branding
  • design
  • development
Live website
Image 1 Hero

Hable is a pocket sized controller to make smartphones fully accessible for people who are blind or visually impaired. Because any person who can’t see should be able to experience the same benefits of a smartphone as anyone else.

To launch the product in an impactful way, we chose to turn the tables. We redesigned their website and turned it into dark mode. A pitch black launch campaign created intrigue for people who can see. And we put the target group of blind and visually impaired people at the center of our campaign: by making the campaign and website fully audio led.

Visit www.iamhable.com to experience it for yourself!

Hable Img 1

Most likely the only time you can successfully launch a product without having to show it

Hable Img 2 A
Hable Img 2 B

We couldn’t have done this without…

Rec sound, Hable (voice over: Freek van Welsenis), Animation by Ruben Scheer